SEO Manager

• Support the planning and implementation of SEO strategies across multiple products, aligned with overall business objectives
• Identify growth opportunities through organic search and develop actionable plans to improve visibility, traffic, and conversions
• Support the strategy and delivery of CMS website migrations from both technical and content perspectives
• Take ownership of planning and delivering the technical SEO strategy and roadmap, with support from the SEO Manager and future agency support
• Report on technical performance across all websites and provide recommendations and solutions to technical website challenges
• Conduct regular technical audits to ensure website health, crawlability, and indexability
• Collaborate with developers to implement SEO best practices across site architecture, page speed, mobile usability, and structured data
• Support the SEO Manager with planning and managing the ongoing content schedule, including keyword research, topic ideation, and seasonal content planning
• Conduct gap analyses and content audits on key product areas to identify new and existing SEO opportunities
• Write engaging, SEO-led content for product pages and blogs that align with overall SEO strategy and business objectives
• Ensure all content produced and uploaded is fully optimised from both content and technical perspectives
• Work with freelance copywriters, providing briefs and managing the relationship
• Review, edit, and proofread work from freelancers and junior team members from both an SEO and editorial standpoint
• Manage CMS-related SEO tasks such as publishing and editing content across multiple websites, maintaining in-house style standards, and creating redirects and sitemaps
• Support the production of monthly newsletters for customers and prospects as required
• Monitor and analyse SEO performance using reporting tools, providing regular updates on the technical health of the websites
• Actively monitor overall SEO performance with actionable insights and recommendations
• Track competitor SEO performance and industry trends to identify opportunities and challenges
• Produce monthly SEO reports using data from tools such as Google Analytics, Google Search Console, and SEMrush
• Conduct content audits as required
• Maintain up-to-date knowledge of search engine algorithms, ranking factors, and industry trends, and share insights with the SEO and wider marketing teams

• Proven ability to effectively implement SEO principles, on-site keyword optimisation, and related SEO tactics that drive improved search rankings and traffic
• Strong understanding of technical SEO principles, including site architecture, crawlability, indexation, and structured data
• Experience conducting technical audits and collaborating with developers to implement fixes
• Ability to interpret data, generate insights, and present performance reports to stakeholders
• Skilled in keyword research, on-page optimisation, and aligning content with user intent
• Experienced copywriter with a background in producing content for a variety of purposes across different sectors and industries
• Confident in conducting keyword gap analyses to identify new and existing content opportunities
• Demonstrable experience in content marketing, reporting, and strategic planning
• Basic knowledge of heading elements, image optimisation, and internal linking best practices
• Good understanding of the marketing challenges faced by e-commerce businesses

Package