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We are in search of an experienced SEO professional who can efficiently drive commercial success by undertaking the task of optimizing our social assets s for search engines. The major responsibility would remain to drive more traffic and increase relevant audience reach. Substantial experience in the B2B, B2C, SAAS industry is a must-have for this profile.
Job Responsibility:
Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth
Develop and implement comprehensive SEO strategies that align with client goals and drive organic traffic growth
Act as the primary point of contact for key clients, providing strategic insights and recommendations to enhance their SEO performance
Oversee the monitoring, analysis, and reporting of SEO performance metrics, ensuring continuous improvement and optimization
Stay abreast of the latest SEO trends, algorithm updates, and best practices to ensure our strategies remain cutting-edge
Ensure all SEO deliverables meet the highest quality standards and adhere to industry best practices
Work closely with other departments, including Content, PPC, social media, and Web Development, to ensure cohesive and integrated marketing strategies
Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp
Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI)
Collaborate with internal teams to create landing pages and optimize the user experience
Work closely with the content team to ensure the generation of SEO-friendly content
Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting
Requirements:
Excellent communication skills (both written and verbal)
Should be from IT service based industry
Proven working experience in SEO
Strong technical SEO knowledge based on Search Console & other industry tools
Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
Sound knowledge of SEO best practices and the latest trends
Solid knowledge of website analytics tools (e.g., Google Analytics)
Strong analytical skills and data-driven thinking
Experience : 7+ years
Nice to have:
Experience in doing SEO for SaaS/large publications is a plus
Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels
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