Seo manager

• Manage and optimize paid search, social, and display advertising campaigns for AutoNation's parts business
• Oversee large-scale budgets
• Managing product feeds
• Analyzing performance data
• Driving strategy to maximize return on ad spend
• Collaborate with cross-functional teams to develop marketing initiatives
• Conduct A/B testing
• Stay ahead of industry trends

• 3-5 years managing paid search, Meta (Facebook/Instagram), and display advertising campaigns
• Product Feed Expertise: Proven ability to manage product feeds across multiple ad platforms
• Technical Setup: Skilled in API integrations, keyword-level tracking, and pixel implementation
• Budget Management: Experience handling seven-figure advertising budgets
• Excel Proficiency: Advanced skills in Excel (pivot tables, VLOOKUP, complex formulas) for data analysis
• Analytical Mindset: Ability to interpret data and use insights to optimize performance
• Tools Knowledge: Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and feed management tools
• Communication Skills: Strong written and verbal communication abilities
• Attention to Detail: Ability to manage multiple projects with precision and accuracy
• Experience with eCommerce platforms (Shopify, Magento, BigCommerce)
• Knowledge of display ad networks (Google Display Network, Criteo)
• Familiarity with data visualization tools (Data Studio, Tableau, Power BI)
• Experience designing, launching, and refining paid search, social (Meta), and display ad campaigns to boost traffic and conversions
• Ability to manage and optimize campaigns within multi-million-dollar budgets to ensure efficient spend and maximize ROAS
• Maintain and update product feeds across advertising platforms for accurate and timely information
• Experience evaluating large datasets to track performance, uncover trends, and adjust strategies for better results
• Performance Reporting: Create and maintain detailed reports on campaign KPIs, including ROAS, using Excel and other analytics tools
• Strategic Planning: Partner with the parts team to develop and implement holistic eCommerce marketing strategies
• A/B Testing: Run experiments on ad creatives, landing pages, and campaign elements to improve effectiveness

Masters's degree in Information Technology or a related field