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We’re looking for an experienced SEO Manager to manage and execute our organic search strategy and help more patients discover our evidence-based treatments for insomnia and anxiety & worry. This is a pivotal role in building sustainable organic visibility and growth. You’ll work closely with our Marketing team to ensure patients can easily find us when searching for help, information, and treatment options online.
Job Responsibility:
Manage and execute a comprehensive SEO strategy aligned with business objectives, with a focus on driving organic growth, patient acquisition, and long-term visibility
Conduct keyword research to identify high-value search terms across insomnia, anxiety, and related mental health needs
map keywords to the customer journey to capture both informational and conversion-focused intent
Optimise website architecture, landing pages, and content for both users and search engines, ensuring technical SEO best practices are met (site speed, mobile-friendliness, structured data, crawlability)
Partner with the Content Manager to plan and optimise high-quality, patient-centred content that answers search intent, improves rankings, and supports our mission
Monitor and analyse performance using Google Analytics, Search Console, SEMrush/Ahrefs and other SEO tools to track rankings, organic traffic, conversions, and ROI
Develop and implement link-building strategies to increase authority and trust
Continuously adapt strategy and processes based on industry developments and search engine algorithm changes, proactively reallocating resources to maintain and grow visibility
Own the measurement framework and report on KPIs and insights to stakeholders, providing clear recommendations backed by data
Educate and support internal teams on SEO best practices
Requirements:
Degree in Marketing, Communications, or a related field (or equivalent experience)
3-5 years of proven SEO experience, ideally within healthcare, digital health, or another highly regulated sector
Demonstrable track record of improving organic visibility, rankings, and conversions
Strong knowledge of search engine algorithms and ranking factors
Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs or similar
Excellent communication skills, with the ability to explain complex SEO concepts to non-technical stakeholders
Experience collaborating with cross-functional teams, especially content and product
Analytical mindset with strong skills in data interpretation and translating insights into action
What we offer:
Generous vacation policy
Professional development fund
Flexible working arrangements
Competitive salary packages including stock options
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