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The SEO Manager will be experienced in data-driven SEO strategies, possess a deep knowledge of all the functional areas of SEO, and excel at managing a team. The SEO manager has ownership of individual client accounts in the legal, medical and dental industries and will work with multiple SEO team members and internal departments to manage the SEO direction and performance. The SEO Manager will provide leadership and strategy for the direction of an organic campaign, including oversight of local SEO, technical SEO, and content. Additionally, they will be responsible for monitoring the performance and training/growth of SEO team members. They are pivotal in both helping individual team members grow and develop, as well as helping ensure the success of the client accounts they oversee.
Job Responsibility:
Strategic development including research and analysis of competitor sites
Build technical SEO audits and make recommendations
Evaluate traffic and website data to identify technical issues
Review and analyze websites for improvement
Develop strategies for on-site organic tactics
Content strategies and planning
Develop strategies for off-site organic tactics like Local SEO and link-building
Provide SEO consulting and support to Account Managers
Communicate with team on project development, timelines, and results
Work with and oversee freelancers/vendors
Work with Marketing Director and Director of Operations on tools and processes
Internal and external training related to strategy
Educate clients on best practices
Participate in development of internal strategy policies
Oversee and provide training to SEO team members
Monitor and evaluate web analytics dashboards
Assist in development of analytical and tracking solutions
Analyze and resolve SEO-specific account problems
Continually analyze SEO strategies and optimize account activities
Assemble strategic insights into presentation materials for clients
Set clear goals aligned with organizational goals
Work closely in development of products and services
Work with SEO Director and Director of Operations to improve processes
Acts as a mentor and resource for team members
Encourage knowledge sharing between team members
Cultivate growth opportunities and skills development
Attend team meetings to discuss ideas and industry changes
Plan and run team training
Ensure smooth operation and effective collaboration
Listen to team members' feedback and find solutions
Review and compile formalized performance feedback
Hold regular check-ins with team members
Act as a point of contact for issues and concerns
Requirements:
Experienced in data-driven SEO strategies
Possess a deep knowledge of all the functional areas of SEO
Excel at managing a team
Must be located in one of the specified states (Alabama, California, Colorado, Florida, Iowa, Illinois, Maryland, North Carolina, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia)
Experience with strategic development, research and analysis of competitor sites, building technical SEO audits, evaluating traffic and website data, developing on-site and off-site organic tactics, content strategies
Ability to provide SEO consulting and support
Experience with collaboration, training, reporting, leadership and team nurturing
What we offer:
PTO
Health Insurance available on first day of employment
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