SEO Manager, Search Intelligence & AI Job at T-Mobile (Bellevue)

Job Description

The SEO Manager, Search Intelligence & AI connects performance data across organic and paid search, tracks how T-Mobile surfaces in AI results, and translates all of it into clear analysis the team and leadership can make decisions from. It requires analytical rigor and good judgment: not just the ability to pull and report data, but the understanding to know what it means in context and how it connects to what the program is trying to accomplish. The right person is genuinely curious about how AI search is evolving, as comfortable digging into performance data as they are discussing visibility trends, and able to communicate complex findings clearly to people across different functions.

Job Responsibility

Be the team's go-to person on AI-driven search, staying ahead of developments in AI Overviews, Generative Engine Optimization (GEO), LLM-powered results, and how these surfaces affect T-Mobile's visibility
Monitor how T-Mobile appears across AI search, tracking citation patterns, AI-generated results, and LLM outputs, and identifying what's driving visibility for T-Mobile and its competitors – and where there is opportunity to expand
Connect AI visibility signals to broader organic and paid search performance, giving the team a complete view of how T-Mobile shows up across the full search landscape
Identify emerging AI search opportunities and help the team understand how SEO and paid search efforts can be optimized for AI surfaces
Help build and maintain the Search program's performance reporting across organic, paid, and AI channels, ensuring the team works from a single, accurate, and consistent view of how search is performing
Help maintain the shared measurement framework that keeps organic and paid search aligned on definitions, metrics, and how performance is communicated across the program
Partner with data and analytics teams to translate the Search team's business needs into clear requirements for the reports and dashboards the program depends on, ensuring outputs are accurate and useful
Track competitive search performance, market demand, and SERP dynamics across T-Mobile's key business lines, surfacing the shifts that should inform strategy and performance reporting
Synthesize data from across organic, paid, and AI search into clear, connected analysis the program and its stakeholders can act on
Help build performance narratives the Search Lead shares with leadership, simplifying what's happening, why it matters, and what the team should do about it
Support LOB leads by connecting performance data to the strategy and priorities of their specific business unit, making analysis useful at the line-of-business level, not just the program level

Requirements

Bachelor degree in Business, Marketing, Analytics, or a related field or comparable experience
2-4 years in SEO/SEM, analytics, or search insights roles
Hands-on experience with SEO and paid search data sources: analytics platforms, search console, paid search reporting, and competitive intelligence tools
Proficiency in SQL or similar data querying languages
Ability to translate the team's business needs into clear technical requirements for data and analytics partners, so the reporting and dashboards the program relies on get built accurately
Working knowledge of AI search: how generative results work, what drives citation, how GEO differs from traditional SEO, and how to monitor visibility across these surfaces
Clear point of view on how AI is reshaping search performance, with the ability to translate that perspective to different audiences, whether that's the SEO team, paid search partners, or stakeholders less close to the work
Hands-on experience managing and/or building AI search tracking tools and platforms
Strong analytical skills and the judgment to go beyond what the data shows, understanding what it means in the context of the program's strategy and priorities
Strong communication skills: able to take complex, multi-source data and explain it simply and clearly to a range of audiences
Reliability and collaboration
Curious and investigative approach, with an interest in new AI tools, search trends, and emerging measurement approaches
At least 18 years of age
Legally authorized to work in the United States

What we offer

Medical, dental and vision insurance
Flexible spending account
401(k)
Employee stock grants
Employee stock purchase plan
Paid time off
Up to 12 paid holidays
Paid parental and family leave
Family building benefits
Back-up care
Enhanced family support
Childcare subsidy
Tuition assistance
College coaching
Short- and long-term disability
Voluntary AD&D coverage
Voluntary accident coverage
Voluntary life insurance
Voluntary disability insurance
Voluntary long-term care insurance
Mobile service & home internet discounts
Pet insurance
Access to commuter and transit programs

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SEO Manager, Search Intelligence & AI

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