SEO Manager - European Markets

• Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for European markets
• Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams
• Analyze SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities
• Participate in UX, CRO and product development guaranteeing SEO performance throughout
• Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management
• Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions
• Analyze link profiles (ours and competitors') to refine the netlinking strategy
• Define relevant keyword and internal linking strategies
• Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly
• Act as the go-to SEO expert, actively sharing knowledge and best practices and evangelising local teams
• Collaborate with developers, CRO and UX designers to specify and implement technical optimizations
• Contribute to the continuous improvement of our global SEO processes

• 3-7 years of confirmed experience in SEO, with a strong technical focus
• Fluent English (C1 level or higher required)
• Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools)
• Advanced proficiency in Excel / Google Sheets (pivot tables, complex analysis)
• Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO
• Proven experience in managing migrations and/or redesigns of high-traffic sites
• Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics
• Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly
• Experience with or strong understanding of Google Discover and/or Google Top Stories
• Analytical & Problem-Solver
• Proactive & Organized
• Excellent Communicator
• Curious and Passionate

Knowledge of the iGaming sector or previous experience in highly competitive markets

• Competitive salary
• Hybrid work model (up to 3 days/week remote after the onboarding period)
• Personal laptop (PC or Mac of your choice)
• An international, dynamic, and friendly work environment
• A high-responsibility role with a direct impact on performance
• A culture of innovation and knowledge-sharing