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Seo & health content specialist

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British Heart Foundation

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Location:
United Kingdom , London

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Contract Type:
Not provided

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Salary:

40000.00 - 42500.00 GBP / Year

Job Description:

At British Heart Foundation (BHF) we are committed to supporting the 7.6 million people across the UK living with heart and circulatory conditions. This role plays a vital part in that mission by ensuring our online health information remains trusted, accessible and easy for people to use when they need it most.

Job Responsibility:

  • Refine and adapt existing health information for digital audiences, ensuring content is accurate, supportive, aligned with PIF TICK standards and grounded in user needs
  • Create and publish high performing content that reflects best practice in content design, accessibility, language and formatting
  • Help strengthen BHF’s search visibility, optimise content for organic performance and contribute to strategies that protect our trusted health information in an evolving generative AI landscape
  • Use insight, analytics and user research to continually improve user journeys, making it easier for people to quickly and confidently find the information they need

Requirements:

  • Experienced digital content specialist with a strong background in creating or managing health information for online audiences
  • Proven expertise in content design principles, plain English and user centred thinking able to simplify complex medical information into clear, empathetic and accessible content
  • Demonstrable experience applying SEO strategies to improve organic search performance, including keyword research, on page optimisation and structured formats
  • Confident using tools such as GA4, Google Search Console and SEMrush to inform decisions and track performance
  • Experience working with CMS platforms, digital publishing workflows and design tools such as Figma
  • Comfortable testing for accessibility, ensuring compliance with WCAG standards, and embedding inclusive language
  • Experience working in cross functional environments, codesigning content with health specialists and building strong stakeholder relationships
  • Confident advising colleagues on SEO, content design or CMS best practice
  • Able to manage multiple deadlines while maintaining high standards of quality and accuracy

Additional Information:

Job Posted:
February 13, 2026

Expiration:
February 25, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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