Seo & Google Ads Specialist

• Client Strategy & Relationship Management
• Act as a point of contact for assigned clients, ensuring strategies align with business goals and KPIs
• Develop customized paid search strategies tailored to each clients market, audience, and objectives
• Present performance insights, strategic recommendations, and optimization opportunities in a clear and compelling way to clients
• Build strong client relationships through proactive communication, innovation, and consistent performance results
• Search Engine Optimization (SEO)
• Stay ahead of evolving search engine algorithms, integrating AI tools and automation for smarter SEO insights and execution
• Collaborate with internal clients, SEO agency, B+C and web development teams to ensure on-page and technical SEO best practices are implemented effectively
• Paid Search (Google Ads & SEM)
• Plan, launch, and manage multi-channel paid campaigns across Google Search, Display, YouTube, AI MAX and Performance Max
• Develop GEO-targeted and audience-segmented strategies to maximize ROI and lead quality
• Conduct A/B testing of ad creatives, landing pages, and campaign components to enhance conversion performance
• Set up and manage conversion tracking and attribution modeling to measure and optimize campaign success
• Integrate AI-based automation tools and predictive bidding strategies to improve ad performance and efficiency
• Analytics & Reporting
• Utilize Google Analytics, and SEO tools (Ahrefs, SEMrush, Moz, Search Console) to evaluate website and campaign performance
• Translate data into actionable insights and present clear, data-backed recommendations to clients and internal teams
• Deliver monthly and quarterly performance reports, highlighting results, ROI, and growth opportunities
• Innovation & Continuous Improvement
• Lead experimentation initiatives, leveraging AI, automation, and emerging technologies in SEO and SEM
• Stay up to date with the latest search trends, tools, and AI innovations to keep clients ahead of competitors
• Proactively identify new opportunities for campaign expansion, optimization, and innovation

• Bachelors degree in Marketing, Communications, or a related field
• 3+ years of agency experience managing multiple client accounts in SEO and Google Ads
• Proven experience with Adobe Analytics, Google Ads, and major SEO tools (Ahrefs, SEMrush, Moz, Google Search Console)
• Demonstrated success in improving search visibility, lead generation, and campaign ROI
• Knowledge of AEO (Answer Engine Optimization), GEO targeting, and AI applications in digital marketing
• Strong analytical and problem-solving skills with the ability to interpret complex data
• Excellent written, verbal, and presentation skills for client communications
• Highly organized, proactive, and adaptable able to juggle multiple projects and deadlines in a fast-paced environment

• Experience with YouTube Ads and cross-channel video campaign optimization
• Familiarity with conversion rate optimization (CRO) and UX principles
• Passion for innovation and staying ahead of emerging digital marketing trends
• Bing experience in ads

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan