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SEO / GEO Manager

United States, Remote · Job Posted January 16, 2026
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Job Description

Our client has a remote contract opportunity for a Search Engine Optimization/Generative Engine Optimization Manager (SEO / GEO) who will lead the evolution of their organic discovery strategy, bridging the gap between traditional SEO and Generative Engine Optimization (GEO). You will ensure that whether a patient, caregiver, or Healthcare Professional (HCP) asks Google, ChatGPT, or Perplexity about client therapies, they find accurate, compliant, and helpful information.

Job Responsibility

  • Lead the evolution of organic discovery strategy, bridging the gap between traditional SEO and Generative Engine Optimization (GEO)
  • Ensure accurate, compliant, and helpful information is found for client therapies
  • Drive AI-ready content strategies while navigating the complexities of the Medical, Legal, and Regulatory review process
  • Manage external agency partner to provide the vision and strategy for all SEO/GEO efforts
  • Oversee technical SEO health across client’s portfolio of sites
  • Drive implementation of advanced Schema markup (MedicalWebPage, Drug, FAQ)
  • Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks
  • Make content recommendations for conversational queries
  • Act as the bridge between 'Fast SEO' and 'Safe Pharma'
  • Work closely with the Medical, Legal, and Regulatory (MLR) teams
  • Demystify GEO and AI search for brand marketers and senior leadership
  • Manage external SEO agencies

Requirements

  • 7+ years in SEO/Digital Marketing
  • At least 2 years specifically in a highly regulated industry (Pharma, Biotech, Finance, or Insurance)
  • Demonstrated understanding of how LLMs impact search
  • Deep proficiency in Schema.org, Knowledge Graph architecture
  • Familiarity with SEO tools like Google Search Console, SEMRush, etc.
  • Experience navigating MLR/PRC review cycles
  • Exceptional ability to influence without authority and communicate technical concepts to non-technical stakeholders

Nice to have

Experience optimizing for AI-driven platforms (AIO, Perplexity, etc.) is a strong plus

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