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SEO Expert & Content Strategist

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Promet Source

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Location:
Philippines

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

The SEO Expert & Content Strategist leads content-driven growth initiatives and elevates our digital presence across channels. This role drives strategy and execution for our owned media—website, email, content assets, SEO, and thought leadership—while also shaping digital best practices for client-facing work through SEO and training. You’ll be a key player in advancing our public sector mission: Helping government and higher education teams launch accessible, user-centered websites that work as hard as they do. Core responsibilities include building and executing marketing campaigns, creating and optimizing content for SEO and conversion, executing social media strategies, drafting email nurtures, and paid and other organic digital marketing activities.

Job Responsibility:

  • Develop and lead our content strategy to support lead generation, sales, and brand authority
  • Write, optimize, and publish blog content targeting key service areas
  • Plan and create quarterly lead-gen assets (whitepapers, guides, webinar follow-ups)
  • Craft compelling case studies showcasing impact across government and higher ed
  • Lead SEO efforts for the Promet Source website: Audits, technical SEO, on-page optimization, and conversion strategy
  • Analyze user behavior and optimize digital pathways to improve conversion
  • Provide SEO insights, training, and audits for select client projects
  • Manage weekly and monthly newsletters
  • Manage email campaigns that support asset and webinar promotion and lead nurturing
  • Collaborate cross-functionally on product and campaign messaging
  • Translate Promet’s expertise into thought leadership content for LinkedIn
  • Develop reusable social and content frameworks for cross-team use
  • Use campaign analytics to identify areas of improvement and growth
  • Deliver SEO audits and strategy recommendations for clients
  • Create or optimize content for public-sector websites with accessibility and search visibility in mind

Requirements:

  • 3+ years of experience in SEO, content marketing, or digital strategy
  • Strong research, writing, and editing skills with a strategic mindset
  • Experience managing multi-channel marketing initiatives from strategy to reporting
  • Proficiency in HubSpot, Google Analytics, Screaming Frog, SE Ranking, Google Search Console, Looker Studio

Nice to have:

Familiarity with public sector or higher education audiences

Additional Information:

Job Posted:
December 11, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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