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As our Senior SEO Strategist, you will be the primary driver of organic growth for our client portfolio. You will diagnose, prioritize, and lead. You will be expected to understand each client's business deeply enough to build a strategy that is specific to them, not a template. This role is for someone who gets uncomfortable when they do not fully understand the scope of a problem, and who will not stop at "rankings are up" if leads are not moving.
Job Responsibility:
Full SEO audits across technical, on-page, and off-page dimensions, building your own picture before asking questions
90-day and 6-month roadmaps tailored to each client's business model and growth stage
Keyword strategies built on intent, not just volume, with a clear link to conversion potential
Diagnosing performance drops, traffic anomalies, and ranking fluctuations with root-cause clarity
Communicating complex SEO findings to clients in a way that is actionable, not academic
Collaborating with the content team to ensure every piece of content serves a strategic purpose
Surfacing risks and opportunities proactively, before clients ask
Tracking performance against business metrics, not just SEO vanity metrics
Optimizing content and site structures for AI-powered search engines, ensuring client content is retrieved and cited by models like ChatGPT, Perplexity, and Gemini
Applying AEO (Answer Engine Optimization): structured answers, FAQ schema, featured snippet targeting, and direct-answer formatting that AI engines can surface
Understanding GEO (Generative Engine Optimization): how LLMs index and rank content, and how to build entity authority so clients appear in AI-generated responses
Leading ORM (Online Reputation Management) strategy, shaping what search surfaces (both traditional and AI) return when a brand or individual is queried
Integrating SEM data into organic strategy, using paid search signals to inform keyword prioritization, test messaging, and close the gap between paid and organic visibility
Requirements:
3+ years of hands-on SEO experience, ideally in an agency environment
Deep proficiency in GSC, GA4, Screaming Frog, Ahrefs/SEMrush
Ability to diagnose and prioritize technical issues by business impact, not just severity
Strong understanding of search intent and how it maps to content strategy
Working knowledge of AEO, GEO, and how AI search engines retrieve and surface content
Familiarity with ORM principles and how to manage brand presence across search surfaces
Basic understanding of SEM and how paid search strategy connects to organic planning
Experience communicating directly with clients, not just internal teams
Proven track record of tying SEO performance to business outcomes (leads, revenue, pipeline)