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Craft the future of search for the UK’s most loved jewellery brands. At Signet Jewelers — the name behind H. Samuel, Ernest Jones, and some of the most cherished jewellery experiences in the UK & Ireland — every role plays a part in helping our customers celebrate life’s most meaningful moments. Now, we’re looking for a curious, data‑driven, and forward‑thinking SEO Executive to help our brands shine even brighter online. This is your chance to join a passionate digital team, shape how millions of customers discover our products, and help us stay ahead in a fast‑evolving search landscape.
Job Responsibility:
Analyse keyword visibility and ranking performance, turning insights into clear, actionable recommendations that drive real impact
Conduct keyword research to uncover new opportunities across editorial and conversion‑focused content, guiding our content teams with confidence
Help identify and resolve technical SEO issues that could affect organic performance
Support the creation and optimisation of SEO‑led content, collaborating closely with our copywriters to deliver pages that delight customers and search engines alike
Contribute to innovative SEO initiatives shaped by emerging AI and LLM‑driven search experiences
Research competitor strategies to keep our brands ahead of the curve
Work closely with the SEO Manager to ensure all activity aligns with Google best practices and our wider performance marketing goals
Stay up to date with algorithm changes and industry trends, proactively recommending improvements
Educate stakeholders across the business on SEO and AI search to elevate understanding and collaboration
Implement Local SEO best practices to boost visibility of our store listings across Google and Apple Maps
Apply your understanding of Offsite SEO to support our broader organic and AI search strategy
Partner with PPC, CRM, and Social teams to maximise cross‑channel synergy
Support SEO reporting and help communicate insights, opportunities, and risks to stakeholders
Requirements:
1–2 years’ experience in SEO, with a strong grasp of both technical and content‑led optimisation
Familiarity with tools such as SEMRush, Google Search Console, GA4, Adobe Analytics, Screaming Frog, and Yext
Strong attention to detail, excellent research skills, and the ability to prioritise in a fast‑paced environment
Working knowledge of Google Sheets or Excel, with a desire to become an expert
A genuine passion for SEO, retail, and the evolving world of AI‑driven search
Strong organisational skills and the ability to manage multiple projects
Confident written and verbal communication skills
What we offer:
Competitive salary
Generous discount of up to 30% off our fabulous products from day one
An annual enhanced discount to celebrate the day you joined our team
Retirement Savings plans which offer flexibility in the way you save for the future
Immediate Life Assurance from day one
A minimum of 22 days holiday per year which increases after a years’ service
Recognised qualifications, study support and structured career progression
Health and Wellbeing Scheme
Financial Wellbeing scheme
Give As You Earn scheme – An easy way to support causes close to your heart
Real Rewards - exclusive discounts on groceries, travel and leisure