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We ar trying to find associate degree SEO knowledgeable having excellent analytical, communication and research skills to manage all computer program optimisation and promoting activities. You will be to responsible for managing all SEO activities like content strategy, link building and keyword strategy to extend rankings on all major search networks. you may additionally manage all SEM campaigns on Google, Yahoo and Bing so as to maximise ROI.
Job Responsibility:
To get the most out of paid search advertising, run experiments, collect and evaluate data and outcomes, and spot trends and insights
Website analytics and PPC initiatives and campaigns should be tracked, reported, and analysed
Manage campaign costs while staying within budget, forecasting monthly costs, and settling differences
Copy and landing pages should be optimised for search engine marketing
Continue to research, expand, and optimise keywords
Investigate and apply suggestions for search engine optimization
Investigate and evaluate the advertising connections of competitors
Create a link-building strategy and put it into action
Collaboration with the development team to ensure that SEO best practises are appropriately deployed on newly produced code Collaboration with the editorial and marketing departments to push SEO in content production and programming
To boost SEO placements for desired keywords, suggest modifications to website architecture, content, linking, and other aspects
Requirements:
SEO expertise that's been proven
Proven SEM experience with Google, Yahoo, and Bing PPC campaigns
A thorough understanding of performance marketing, conversion, and online customer acquisition is essential
Extensive knowledge of website analytics software (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of bid management software (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development, as well as the limitations of each
Understanding of search engine algorithms and ranking considerations
test-driven field up to date with the newest trends and best practises in SEO and SEM