Seo Content Writer Job at BrainFinance (Montreal)

Job Description

We are seeking an experienced SEO Content Writer to create and lead high-impact content across the finance and FinTech sectors. The role requires strong research and analytical skills to translate complex financial and technological concepts into clear, accessible content for a general audience. With a strong focus on content SEO, the position involves full ownership of editorial quality, content structure, and page performance across the company’s websites. The successful candidate will also play a strategic and collaborative role, acting as a partner to cross-functional teams to define the editorial strategy, enhance content briefs, and support marketing and internal teams in the creation and optimization of content.

Job Responsibility

Define and deploy a pillar–cluster content strategy across blogs, websites, and social platforms, including the planning and writing of pillar pages, cluster articles, sub-clusters, and supporting content
Own the SEO performance of web content (page structure, search intent, internal linking, on-page optimization) and actively contribute to achieving organic growth objectives
Use artificial intelligence (AI) tools on a daily basis to support research, generate ideas, and optimize content, while maintaining a critical eye to ensure quality, accuracy, and added value
Review and improve internal and external documents (presentations, marketing communications, emails, etc.) to ensure clarity, consistency, and high editorial standards
Conduct in-depth, data-driven research on personal finance topics (budgeting, credit management, consumer financial behaviors) to produce expert, high-value content
Write clear, engaging, and accurate content that simplifies complex financial and FinTech concepts, while ensuring credibility, compliance, and trust with a B2C audience
Apply advanced SEO and content optimization practices, including keyword strategy, metadata optimization, internal linking, on-page SEO, and adherence to E-E-A-T principles to maximize organic performance
Contribute to the development and improvement of content briefs by providing strategic insights, challenging assumptions, and proposing creative ideas aligned with business objectives
Ensure all content complies with regulatory requirements and the specifics of the Canadian financial framework, maintaining a high level of consistency, accuracy, and relevance
Manage content production timelines by effectively prioritizing deliverables to meet deadlines, while maintaining high editorial quality standards across all digital channels

Requirements

Proven experience as a senior copywriter, content writer, or content strategist, with a strong portfolio demonstrating expertise in finance or FinTech content or in environments involving high content complexity
Exceptional writing and editorial skills, with the ability to adapt tone, style, and complexity to different audiences and platforms
Advanced knowledge of SEO-driven content strategy, including pillar/cluster frameworks, GEO targeting, and E-E-A-T principles
Strong experience in writing and structuring SEO-driven web content, with a deep understanding of search intent, organic performance, and traffic growth challenges
Excellent command of CMS platforms and digital environments, with the ability to work comfortably in a website’s back end and manage content structures
Strong familiarity with modern technology tools, including SEO tools, collaboration platforms, and artificial intelligence solutions applied to content
Strong ability to work autonomously while collaborating effectively with cross-functional teams
Excellent research, analytical, and communication skills, with a strong attention to detail and content quality
A tech-savvy, curious profile, comfortable in evolving digital environments, with the ability to quickly learn and adapt to new tools and systems

What we offer

Group Insurance (Health and Dental)
Retirement Savings Plan (RSP)
Virtual healthcare
Employee Assistance Program (EAP)
Hybrid - Office / remote (the team is in the office on Wednesdays)
Additional Days off (Moving day, Birthday, 5 personal days)
Health and Wellness Program
Office perks: Event Coordinator responsible for social activities, 5-7, snacks provided, yoga and meditation room
Paid subscription to training tools
Benefits for public transportation (Bixi, Opus)
Modern open plan office with ping pong, and pool table

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