SEO Content Optimization Specialist

• Partner with the SEO Strategist to develop and continually refine comprehensive content strategies that align with SEO and GEO goals, user intent, and cozycozy’s brand voice across all 50+ markets and thematic sites
• Oversee the end-to-end production of high-quality, SEO- and GEO-optimized content, including articles, guides, FAQs, accommodation descriptions, meta content, landing page copy, and other formats
• Actively integrate and leverage AI tools for content ideation, generation, optimization, and scaling, managing content calendars, briefing writers, and ensuring timely delivery
• Conduct keyword and topic research and translate them into clear, actionable content briefs for a team of content writers
• Oversee the optimization of existing and new content for SEO and GEO performance, including on-page elements (titles, meta descriptions, headings), internal linking, readability, and user engagement
• Coordinate content localization and transcreation efforts for our international markets, ensuring cultural relevance and linguistic accuracy while maintaining SEO integrity
• Monitor content performance using SEO and GEO analytics tools (Google Analytics, Google Search Console, Ahrefs, SEMrush)
• Provide regular reports on content impact, identifying areas for improvement and recommending data-backed adjustments
• Implement and maintain rigorous content quality standards, ensuring all published content is accurate, engaging, error-free, and aligns with cozycozy’s brand guidelines

• 3+ years of experience in content management or content marketing, with a strong focus on SEO-driven content strategy and production
• Deep understanding of how content contributes to SEO performance, including on-page optimization, content gaps analysis, intent matching, and content clusters
• Passionate and practical understanding of how AI tools (e.g., ChatGPT, Gemini, Jasper, SurferSEO, Clearscope) can be leveraged for content ideation, creation, optimization, and scaling
• Excellent organizational and project management skills, capable of managing multiple content streams and deadlines concurrently
• Strong interpersonal and communication skills, with the ability to build relationships and influence stakeholders across different teams and locations

• Experience in the travel, e-commerce, or marketplace industry with large, multi-market websites
• Familiarity with content management systems (CMS) and SEO-focused content optimization platforms
• A portfolio showcasing successful SEO content strategies and their measurable impact
• Proficiency in additional languages relevant to cozycozy’s markets

Unlimited coffee, tea, snacks, and drinks in the office