Seo and Website Lead Jobs

Clear

Location:
United States, New York

Category:
-

Contract Type:
Not provided

Salary:

130000.00 - 160000.00 USD / Year

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Job Description:

As CLEAR’s Website & SEO Lead, you’ll own our website as a core growth channel driving traffic, engagement, and enrollments. You’ll lead day-to-day SEO and content initiatives, grow our blog and FAQs, and ensure our site is always optimized to tell CLEAR’s story. Partnering closely with the Paid Media and Creative teams, you’ll use SEO and website insights to optimize campaigns and landing pages, maximizing performance across channels. You’ll bring a marketer’s mindset to SEO by blending content strategy and data-driven optimization. Collaborating with Creative and Marketing, you’ll execute website strategies that improve the customer journey and strengthen CLEAR’s presence in the search landscape. Your work will directly shape how customers find, experience, and enroll with CLEAR driving measurable growth and impact.

Job Responsibility:

Own website strategy & management: Oversee CLEAR’s website as a marketing channel ensuring content, UX, and performance align with business goals
Lead SEO marketing initiatives: Drive organic growth by improving search visibility through keyword research, on-page optimization, and enhanced results (e.g., FAQs, how-to guides, events)
Build a content engine: Develop and scale a blog strategy that strengthens our thought leadership and fuels enrollments by garnering organic search engine and LLM-referral traffic
Implement structured data: Leverage structured data Schema Markup to increase appearances in SERP Features and visibility in LLMs, statically for individual pages and programmatically where feasible
Maintain content quality & governance: Ensure all web content follows SEO best practices, brand guidelines, and provides a clear, consistent user experience
Partner with paid media: Collaborate on campaign landing pages and site optimizations that improve customer journeys and maximize ROAS and conversion rates
Support launches & campaigns: Work cross-functionally with Product, Creative, and Marketing to execute site enhancements for campaigns, product launches, and always-on programs
Manage site health & best practices: Monitor site speed, metadata, and overall performance to ensure a smooth user experience and strong search visibility
Track & optimize performance: Leverage Google Tag Manager and analytics tools (GA4, Search Console, Looker) to track key website events, run A/B tests, and turn insights into continuous improvements
Analyze and improve customer journeys: Evaluate how visitors move through the site and enhance their experience by making pages faster, easier to use, and aligned with Google’s performance standards
Site testing & personalization: Launch testing and personalization initiatives on the sitewide or individual page level, leveraging insights from said initiatives to improve the production site’s conversation rate
Search innovation: Balance today’s SEO best practices with the future of AI-powered discovery, helping CLEAR remain visible and relevant as customer search behaviors evolve

Requirements:

A passion for improving the customer experience through innovative web and SEO strategies
Proven success managing websites as core marketing channels with a track record of enhancing site performance to meet business goals
Proficiency in WebFlow and Webflow Optimize (FKA Intellimize) or similar website-building platforms
Skilled in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker
Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration
A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements
GEO/AEO/AIO initiatives and strategies to drive visibility in LLMs and Google AI Overviews
The ability to balance short-term wins with long-term strategic growth
Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams
A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy

What we offer:

Comprehensive healthcare plans
Family-building benefits (fertility and adoption/surrogacy support)
Flexible time off
Annual wellness stipend
Free OneMedical memberships for you and your dependents
A CLEAR Plus membership
A 401(k) retirement plan with employer match
Catered lunches every day
Fully stocked kitchens
Stipends and reimbursement programs for well-being and learning & development

Additional Information:

Job Posted:
December 07, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Seo and Website Lead