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This position is part of our Technical SEO department. The (Sr.) SEO Analyst evaluates client properties to ensure alignment with SEO best practices, develops recommendations, and evaluates program performance over time.
Job Responsibility:
Evaluates client properties to ensure alignment with SEO best practices, develops recommendations, and evaluates program performance over time
Provides competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies
Performs keyword research for multiple segments of a client’s website
Performs website audits and develops related recommendations to ensure SEO best practice compliance
Prepares findings from analysis and effectively communicates to internal stakeholders by telling the story within the data in a digestible format for the audience
Monitor performance using tools such as Google Analytics, Search Console, Adobe Analytics, proprietary tools, and others as needed
Develop reports leveraging Excel, Google Sheets, and DataStudio
Execute ad hoc requests as needed, ensuring a comprehensive view of the issue and potential solutions by providing an appropriate level of detail and creative thinking
Requirements:
Bachelor’s degree preferred - Concentration in Marketing or a related field
Professional work experience in a related role is preferred
Ability to understand search engine algorithms and ranking methods
Demonstrated ability to articulate and deliver reports or recommendations to internal and external stakeholders
Proven success in utilizing analytics platforms and data to provide strategic recommendations and drive concrete action against business goals
Ability to set priorities, meet deadlines, and work independently
Proven ability to interact successfully with cross-functional teams and build collaborative relationships
Comfortable functioning in spaces with high ambiguity and adapting easily to changing environments
Keen attention to detail is essential to ensure thoroughness, accuracy, and consistency in project completion