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KAYAK is looking for an SEO Analyst to join our team in Berlin! You will play a key role in driving large-scale organic growth and visibility through both on-page and technical SEO—across traditional search engines and within Large Language Model (LLM) ecosystems. Blending creativity with data-driven analysis, you’ll find opportunities to improve landing pages, page components, and site architecture, while conducting technical audits and competitor research to enhance impact. You’ll also track industry trends and performance insights, sharing actionable findings with wider SEO team and collaborators.
Job Responsibility:
Help set and implement the SEO strategy for 36 domains (in 33 countries) with up to 8 travel verticals each
continually test and iterate on landing page templates, modules and content to improve both user experience and SERP performance
optimize our product for both SEO and UX
keyword analysis for onsite improvements and new landing page opportunities
CTR experiments
content creation strategies & technical SEO audits
work closely with our dedicated SEO engineering team to optimize and improve our SEO product landing pages
continuously evaluate the impact of evolving SEO trends, search engine algorithm changes, AI advancements, and its impacts on SEO and LLM search visibility
set clear briefs and requirements, testing schedules and delivering post-implementation analysis back to the wider team and business
coordinate your efforts in the team and with partners across the global organization
work with a variety of sophisticated internal and external SEO tools to analyze opportunities, quantify performance and monitor competitors
contribute your own ideas and be a highly credible and influential member of the organization
Requirements:
Proven track record in the SEO industry (preferably with an in-house team)
background in travel or ecommerce SEO preferred
strategic understanding of large-scale SEO
familiarity and strong curiosity about AI technologies and SEO tooling (Google Search Console, SEMrush, Screaming frog, Chat GPT, Gemini)
organised and meticulous
strong understanding of and experience in technical SEO
proficient in modern front end markup (e.g HTML
Schema, CSS, JS etc)
product management experience is a plus
excellent verbal and written communication skills
excellent quantitative skills
Nice to have:
Product management experience
What we offer:
Work from (almost) anywhere for up to 20 days per year
company-paid therapy sessions through SpringHealth
company-paid subscription to HeadSpace
company-wide week off a year
no meeting Fridays
paid parental leave
generous paid vacation + time off for your birthday
paid volunteer time
development Dollars
leadership development
access to thousand of on-demand e-learnings
travel Discounts
employee Resource Groups
6 weeks paid vacation
free lunch 2 days per week
pension plan contributions
public transportation subsidies
bike leasing program
monthly social events, massages, Thursday happy hours, sports teams
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