SEO & AI Specialist, KAYAK

KAYAK

Location:
Germany, Berlin

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

KAYAK is looking for an SEO & AI Specialist to sit at the crossroads of organic search, AI and product! You will use AI tools to optimize SEO team workflows for improved output, speed and consistency. You will collaborate with different partners across the company to help develop and implement SEO and AI strategies to turn insights into tangible search growth at scale across several domains in both traditional and large-language-model LLM organic search engine results (e.g. ChatGPT, Perplexity).

Job Responsibility:

Play an active role in the planning and execution of the SEO product roadmap which covers 36 domains (in 33 countries) with up to 8 travel verticals each
Develop and operationalize generative workflows to accelerate SEO tasks such as keyword research, specification and documentation creation, general reporting, meta-data generation, and content gap analysis
Coordinate your efforts in the team and with collaborators within the global organization (e.g. Marketing, Engineering, Product)
Work closely with our dedicated SEO engineering team to optimize and improve our SEO product landing pages and drive product development to make real business impact
Plan, launch and refine page templates, internal-linking structures and scalable content systems informed by algorithmic and user-behaviour signals
Own and be accountable for your projects
set clear briefs and requirements and ensure the tracking, monitoring and reporting of results is transparent and shared with the wider team
Use proprietary and third-party tools to assess opportunities, quantify performance and analyze competitors, suggesting tactical changes as a result of your observations
Find opportunities to continually test and iterate on landing page templates, modules and content to improve both user experience (e.g. conversion, bounce rate) and performance in traditional search results and LLM search results (e.g. CTR, share of voice)
Stay ahead of the curve about AI in SEO. Keep track of new search-ranking developments, and opportunities for increased search visibility in AI Overviews and in search results of LLMs, then still what matters into concise, action items

Requirements:

A proven track record in the SEO industry (preferably with an in-house team), other digital marketing experience
Hands-on exposure to LLM or generative-AI workflows (e.g. prompt design, content generation, entity extraction), experience with automating
A strategic understanding of large scale SEO: your projects scale globally and bring measurable results
A handle on the latest developments in the SEO industry, particularly as it relates to AI, but only believe what you have tested yourself
A hardworking, proactive and self starting mentality
you take initiative, ownership and accountability, and are able to develop a project independently once goals are set
Excellent English verbal and written communication skills with the ability to create detailed specifications and documentation
Understanding of modern front-end markup (principally HTML and CSS)
Product management experience
Excellent quantitative skills – proficiency with numbers and data analysis is needed
You have a familiarity and strong interest in AI technologies and SEO tooling (Google Search Console, SEMrush, Screaming frog, Chat GPT, Gemini)

What we offer:

Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
No meeting Fridays
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Focus on your career growth: Development Dollars
Leadership development
Access to thousand of on-demand e-learnings
Travel Discounts
Employee Resource Groups
6 weeks paid vacation
Free lunch 2 days per week
Pension plan contributions
Public transportation subsidies
Bike leasing program
Monthly social events, massages, Thursday happy hours, sports teams
An office in Friedrichshain, Berlin

Additional Information:

Job Posted:
June 27, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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SEO & AI Specialist