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The Senior Web Designer is a pivotal role within the Website team. This position sits at the intersection of brand expression and technical performance, working closely with the Website Developers, Creative Team and the Product-Aligned Squads. While many B2B companies treat their website as a static brochure, UpGuard views the web experience as a dynamic, interactive product in itself. We are looking to move beyond simple "sign up" forms to create immersive digital experiences, interactive tools, and data-rich interfaces that rival consumer applications. You will be the visual architect of this transformation, ensuring that every pixel on upguard.com serves both an aesthetic and commercial purpose.
Job Responsibility:
Elevate the Web Experience: Lead the visual design for high-impact web projects, moving beyond standard templates to create bespoke, interactive landing pages and microsites that captivate our technical audience
Systematise the Design Language: Own and evolve the web design system in Figma, ensuring a consistent, scalable, and accessible visual language across thousands of pages while maintaining rapid velocity for the Web Dev team
Bridge Design and Development: Work side-by-side with Front-End Engineers to ensure your designs are feasible, responsive, and performant, bridging the gap between "concept" and "code" with precise handoffs
Visualise Complex Data: collaborate with the Research and Product Marketing teams to turn dense cybersecurity data and reports into engaging, interactive data visualisations and scrolly-telling experiences
Optimise for Conversion: Partner with the Growth Squad (SEO & Paid) to design A/B tests and conversion rate optimisation (CRO) experiments that balance brand integrity with aggressive lead capture goals
Collaborate with Squads: Act as the "Web Design Consultant" for Product Squads, translating their campaign themes and "Splash" concepts into digital realities that feel unique yet unmistakably UpGuard
Requirements:
5+ years of dedicated web design experience, with a portfolio showcasing not just "brochureware" but complex, interactive, or product-led web experiences
Mastery of Figma, including advanced prototyping, auto-layout, and the management of large-scale component libraries and design systems
A strong understanding of Front-End fundamentals (HTML, CSS, JavaScript capabilities)
Experience designing for B2B SaaS or Tech, with an ability to make complex, technical subjects (like cyber risk) feel accessible, modern, and premium
A "User-Centric" mindset: you design for the human on the other side of the screen, obsessing over usability, accessibility (WCAG), and mobile responsiveness
Strong communication skills, capable of explaining the "why" behind your design decisions to stakeholders ranging from Developers to the VP of Demand Gen
Nice to have:
Experience with Webflow or headless CMS environments, understanding the constraints and opportunities of modern web stacks
Motion design skills (After Effects, Lottie) to add micro-interactions and polish to your web interfaces
A background in Information Architecture (IA) or UX Research, giving you the ability to rethink site navigation and user flows strategically
Experience working in a Squad-based or Agile environment, collaborating with PMs and Developers in sprints
What we offer:
Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer’s leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their role
Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work