CrawlJobs Logo

Senior Web Analytics Strategist

zionandzion.com Logo

Zion & Zion

Location Icon

Location:

Category Icon

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

We are looking for a passionate, motivated, high-performing team member to join our agency. The Senior Web Analytics Strategist will be part of the Customer Data Platform (CDP), CX, and Analytics practice here at Zion & Zion. Our clients include national and global companies for which we provide a broad array of services, brining to bear our wealth of subject matter experts. This role requires in-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience) with a proven track record of meeting and exceeding clients’ expectations. This role also requires expert-level knowledge of a wide variety of marketing technology platforms, with an emphasis on CDP.

Job Responsibility:

  • Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
  • Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
  • Lead technology & strategy solution engagements across multi-functional workstreams
  • customer data platform (CDP), data onboarding and activation, and analytics
  • Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
  • Provide expert consulting services and thought leadership to clients and potential clients
  • Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
  • Serve as client’s digital marketing ecosystem subject matter expert
  • Manage and own multiple client relationships, serving as the subject matter expert for analytics
  • Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines
  • Train clients on how to access and leverage their data to make informed decision

Requirements:

  • 5+ years of hands-on experience in analytics strategy and execution
  • 3+ years’ experience working at a digital agency or ad agency
  • A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
  • Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
  • Ability to communicate with technical resources
  • Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
  • Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
  • Customer use case knowledge to proactively identify growth opportunities
  • A solid understanding of marketing technologies

Nice to have:

  • Experience planning and conducting A/B tests and interpreting experiment results using platforms such as Optimizely, Google Optimize, AB Tasty, VWO, or similar
  • Experience implementing analytics for native mobile apps and/or offline applications
  • Experience with heat-mapping and/or session recording platforms such as Hotjar, FullStory, or similar
  • Experience with analytics for data-driven personalization use cases

Additional Information:

Job Posted:
December 14, 2025

Work Type:
Remote work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Web Analytics Strategist

Senior Digital Analytics Strategist

We are looking for a passionate, motivated, high-performing team member to join ...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of hands-on experience in analytics strategy and execution
  • 3+ years’ experience working at a digital agency or ad agency
  • A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
  • Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
  • Ability to communicate with technical resources
  • Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
  • Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
  • Customer use case knowledge to proactively identify growth opportunities
  • A solid understanding of marketing technologies
  • In-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience) with a proven track record of meeting and exceeding clients’ expectations
Job Responsibility
Job Responsibility
  • Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
  • Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
  • Lead technology & strategy solution engagements across multi-functional workstreams
  • customer data platform (CDP), data onboarding and activation, and analytics
  • Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
  • Provide expert consulting services and thought leadership to clients and potential clients
  • Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
  • Serve as client’s digital marketing ecosystem subject matter expert
  • Manage and own multiple client relationships, serving as the subject matter expert for analytics
  • Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines
Read More
Arrow Right

Loyalty Communication Senior Strategist

The Loyalty Communication Senior Strategist will manage the execution of targete...
Location
Location
United States of America , Charlotte
Salary
Salary:
Not provided
https://www.circlek.com Logo
Circle K
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in marketing, Business, or related field preferred
  • 2-4 years of experience in project management, marketing communications, or similar role
  • Strong project management, organizational, and coordination skills to deliver effective campaigns
  • Experience with marketing, email, SMS and/or web marketing is preferred
  • Ability to build relationships and work effectively with multiple stakeholders in a cross-functional environment
  • Strong messaging, content development, and writing skills, comfortable with crafting messaging and content to aid in ideation and development of a communication campaign
  • Experience in managing complex projects
  • Strong analytical skills, understanding of testing methodologies, ability to draw conclusions from data and take action accordingly
  • Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
  • Must be able to perform the essential duties and responsibilities as described above
Job Responsibility
Job Responsibility
  • Act as the primary point of contact for regional/local and merchandising campaigns and lead ideation
  • Manage the development and execution of targeted communication campaigns
  • Work closely with internal and external teams to ensure seamless and timely execution
  • Manage the end-to-end reward and offer submission process
  • Oversee implementation of local/regional and merchandising communications collateral
  • Provide copyediting support for brand adherence, grammar, and clarity
  • Help maintain the loyalty campaign calendar
  • Support the execution and optimization of ad-hoc communications and national campaigns
  • Derive insights from dashboards and translate analytics into actionable recommendations
  • Monitor and share industry trends and best practices
What we offer
What we offer
  • Competitive Salary
  • Complete benefits packages (medical, dental, 401k, employee stock plan, etc.)
  • People Perks which allows for great discounts on food and fuel
  • Vacation / PTO time
  • Work in a collaborative, dynamic and high performing team
  • Work for a leading, innovative, and growing company in convenience stores operations
  • Fortune 500 company and a 2-time Gallup Exceptional Workplace Award Winner
  • Tuition reimbursement of $5,000 per year
  • Learning opportunities to develop new skills and evolve professionally
  • Fulltime
Read More
Arrow Right

Dtc Team Lead

The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth...
Location
Location
Salary
Salary:
Not provided
myamazonguy.com Logo
My Amazon Guy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth
  • Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV)
  • Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO
  • Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems
  • Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis
  • 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists
  • Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels
  • Creative thinker with the ability to balance innovation with performance-driven execution
  • Data-driven mindset with sharp analytical and optimization skills
  • Exceptional organizational skills with the ability to prioritize across a large client portfolio
Job Responsibility
Job Responsibility
  • Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs
  • Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes
  • Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps
  • Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots
  • Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns
What we offer
What we offer
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Opportunities for professional development and career advancement
  • Fulltime
Read More
Arrow Right

Web & SEO Manager

We are looking for a Web & SEO Manager to support website production, SEO execut...
Location
Location
United States , Charleston
Salary
Salary:
65000.00 - 75000.00 USD / Year
buffalogroupe.com Logo
Buffalo Groupe
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–5+ years of experience in web production, SEO, or digital marketing
  • Hands-on experience with WordPress and at least one major page builder
  • Working knowledge of SEO fundamentals, including on-page and technical basics
  • Experience using GA4 and Google Tag Manager for event and conversion tracking
  • Familiarity with SEO and analytics tools (e.g., Search Console, Ahrefs, SEMrush, Screaming Frog)
  • Strong attention to detail and ability to manage multiple tasks and deadlines
  • Agency experience or experience supporting multiple websites
Job Responsibility
Job Responsibility
  • Build, update, and maintain websites using WordPress and common page builders (Elementor, WPBakery, Gutenberg, etc.)
  • Produce and manage basic email marketing campaigns, including creating email journeys, building templates, and executing sends using platforms such as Mailchimp
  • Implement designs and page layouts with attention to usability, responsiveness, and performance
  • Apply on-page SEO best practices during page creation and site updates
  • Conduct quality assurance testing across browsers and devices
  • Perform keyword research and support content planning initiatives
  • Implement on-page SEO optimizations (metadata, headings, internal linking, content updates)
  • Assist with technical SEO tasks such as: Site audits and crawl analysis
  • Indexing and search console issues
  • Core Web Vitals improvements (in coordination with dev teams)
  • Fulltime
Read More
Arrow Right

Senior Content & Product Marketing Manager

We're looking for a commercially focused Senior Product Marketing Manager to rai...
Location
Location
United States , New York
Salary
Salary:
110000.00 - 167000.00 USD / Year
alterdomus.com Logo
Alter Domus
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience marketing B2B services, SaaS products in financial services or adjacent sectors
  • Demonstrable ability to define and develop impactful product campaigns
  • Experience in creating and monitoring metrics to demonstrate how content is building awareness and driving revenue objectives
  • Great storyteller with exceptional writing and communication skills
  • Experience in high-impact event marketing campaigns
  • Expertise in digital marketing tactics with demonstrable results in SEO strategy development
  • Experience advising and supporting C-suite leaders on personal brand development and executive communications
  • Deep intellectual curiosity, an open and customer-centric mindset, and a high degree of personal autonomy
  • Outcomes-oriented mindset with a passion for optimizing performance based on data
  • Strong stakeholder management skills and ability to work in a cross-functional team
Job Responsibility
Job Responsibility
  • Produce captivating thought leadership content
  • Strong focus on generating top-of-funnel, inbound leads, nurturing prospects
  • Develop compelling sales enablement collateral
  • Work with the team to develop and repurpose marketing content using multiple formats and channels
  • Participate in the end-to-end of event marketing programs
  • Manage the teams weekly and quarterly content calendars
  • Optimise and launch paid LinkedIn campaigns and ever-green adverts
  • Develop and optimise digital marketing initiatives with a focus on organic search (SEO) and Generative Engine Optimization (GEO)
  • Plan and deliver communications strategies and content that support the positioning of C-suite leaders
  • Craft product go-to-market strategies and implementation plans
What we offer
What we offer
  • Support for professional accreditations
  • Flexible arrangements, generous holidays, plus an additional day off for your birthday
  • Continuous mentoring along your career progression
  • Active sports, events and social committees across our offices
  • 24/7 support available from our Employee Assistance Program
  • The opportunity to invest in our growth and success through our Employee Share Plan
  • Plus additional local benefits depending on your location
  • Fulltime
Read More
Arrow Right

SEM Manager

Take on an exciting and challenging experience as a highly valued team member of...
Location
Location
Salary
Salary:
80000.00 - 85000.00 USD / Year
hawksem.com Logo
HawkSEM
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of PPC strategy and campaign management experience primarily within Google Ads (Search, Display, Shopping, Performance Max, Video) – Google Ads certification preferred
  • Demonstrated ability to manage large ad spends ($100K+/month portfolios) across multiple different client accounts running national campaigns
  • Experience with client-facing responsibilities including daily email communication, weekly meetings, monthly reports, etc.
  • Proven skills using tools like Google Ads Editor, Google Analytics 4, SEMrush, MS Clarity, Supermetrics, Google Looker Studio, Advanced Excel with Pivot Tables, WordPress, etc.
  • Self-motivation and a strong sense of accountability when there is no supervision
  • Exceptional attention to detail with strong written and oral communication skills especially for client-facing responsibilities
  • Self-motivation and a strong sense of accountability when there is no supervision (very important for a fully-remote team)
  • Prior agency experience and the capacity to handle multiple ongoing projects and deadlines in a fast-paced, cross-collaborative team environment
Job Responsibility
Job Responsibility
  • Perform in a dual role as both the SEM strategist and account manager/point of contact for assigned accounts focusing on client gross profit growth
  • Manage and maintain daily/monthly PPC budgets for multiple clients to ensure each campaign meets the desired performance metrics
  • Fully understand client business objectives (e.g. increase profits, generate leads/sign-ups, increase sales for key products, etc.) and translate this into PPC strategy and action plans
  • Report on key performance indicators and present results effectively to clients and senior management
  • Utilize internal communication and project management platforms like Slack and Asana to streamline collaboration and track project progress across teams
  • Frequently research and learn the latest tools and techniques in paid online marketing and form a view on the relevance of these to business objectives
  • Undertake smart buying decisions to ensure maximum effectiveness for a given online budget
  • Work closely with account Lead Strategists to develop, refine, and execute account strategies, ensuring alignment with client objectives and long-term goals
  • Collaborate cross functionally with other channel managers (SEO and Paid Social) to maximize client success
  • Work with Analytics and Web Development teams to ensure proper integration of campaign tracking codes across websites and landing pages, data accuracy, and any other technical issues that may impact campaign performance
What we offer
What we offer
  • 100% remote work environment
  • Unlimited PTO policy
  • 11 paid company holidays
  • Flexible medical insurance benefits through an ICHRA plan
  • Free telehealth services
  • 401(K) with 3% company match
  • 12 weeks of paid parental leave
  • Bonus opportunities and annual salary reviews
  • Equipment, internet, and wellness stipends
  • Strong work/life balance support and flexible schedules
  • Fulltime
Read More
Arrow Right

Senior SEO Strategist

We are seeking a Senior SEO Strategist to own and elevate the organic search str...
Location
Location
United States , Orlando
Salary
Salary:
Not provided
launchthat.com Logo
Launch That
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 8 years of experience in SEO
  • Deep expertise in technical SEO, content strategy, semantic search, ranking-factor prioritization, and large-scale audits
  • Advanced proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, GA4, GSC, etc.
  • Strong understanding of AI-driven search environments (SGE/AI Overviews, answer-engine optimization, ChatGPT/Perplexity visibility)
  • Excellent communication and storytelling skills, able to simplify complex SEO insights for leadership and cross-functional teams
  • Proven ability to build and execute SEO strategies end-to-end with measurable performance impact
  • Strong project management abilities, with comfort juggling multiple initiatives and shifting priorities
  • Experience managing Google Business Profiles, optimizing content for local SEO, and using local management tools such as the GBP API or third-party local SEO management platforms
  • Ability to self-manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting)
  • Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations
Job Responsibility
Job Responsibility
  • Develop and lead forward-looking SEO strategies aligned with business goals, search intent, and long-term organic growth
  • Build quarterly and annual SEO roadmaps, prioritizing initiatives by impact and effort
  • Translate lead-generation and business needs into actionable plans across technical SEO, content, UX, and authority-building
  • Identify high-impact opportunities that influence core KPIs such as organic leads, qualified leads, and conversions
  • Anticipate industry shifts, algorithm updates, AI search, semantic search and evolve strategy accordingly
  • Provide strategic direction and oversight to SEO contributors
  • Lead advanced technical audits across architecture, crawling/indexing, Core Web Vitals, structured data, and template-level SEO
  • Work closely with content creators to develop content strategy including topic clustering, entity optimization, and experience-first improvements
  • Oversee major content updates and optimizations to ensure quality, accuracy, and alignment with SEO objectives
  • Identify structural SEO opportunities involving navigation, internal linking, and site hierarchy
What we offer
What we offer
  • Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members
  • 100% employer paid short- and long-term disability insurance
  • competitive compensation
  • paid time off
  • 20 days of paid parental leave after 90 days
  • a 401k retirement plan
  • paid volunteer opportunities
  • company-wide Holiday Break from December 24th - January 1st each year
  • hybrid flexible workplace environment which consists of work-from-home opportunities, with 3 recommended in-office days (M, W, TH) to maximize team collaboration and 2 WFH days (T, F)
  • ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership
  • Fulltime
Read More
Arrow Right

Junior Communications Manager

We’re looking for a Junior Communications Manager with strong organizational and...
Location
Location
Belgium , Brussels
Salary
Salary:
Not provided
basedesign.com Logo
Base Design
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 1-2+ years of experience in communications, PR, marketing, or editorial (internships can count if substantive)
  • Native-level English writing and editing
  • French or Dutch is a plus
  • Strong storytelling and copywriting skills, with the ability to adapt narratives for different audiences and platforms
  • Highly organized, detail-oriented, and able to manage calendars, deadlines, and multiple projects at once
  • Excellent communication and collaboration skills with both creatives and non-creatives
  • Proactive, resourceful, and accountable: you anticipate needs and make things happen
  • Proficient with Figma, Keynote, Ludus, and Microsoft Office Suite
  • Comfortable interpreting basic performance metrics from social and web platforms
Job Responsibility
Job Responsibility
  • Editorial & Copywriting: Draft and edit case studies, social media posts, news posts, newsletters, and press materials. Demonstrate strong storytelling skills by tailoring narratives for different audiences and formats (case study vs. social caption vs. press pitch)
  • Comms Project Management: Maintain and update the BaseCOMMS editorial calendar, track deadlines and deliverables, and provide regular status updates to leadership
  • Process Stewardship: Own tools, workflows, and content pipelines
  • streamline how we brief, approve, and publish content
  • Social Media Management: Plan, produce, schedule, and publish content for Instagram and LinkedIn. Manage the content calendar and community engagement
  • Operational Delegation: Take responsibility for the daily execution of comms tasks so senior team members can focus on strategic direction
  • Reporting & Analytics: Track performance (reach, engagement, traffic) and produce quarterly summaries with insights and next steps
  • Website & CMS: Publish case studies, bios, job listings, and news
  • quality-control metadata and visuals
  • Press & Awards: Build press lists, pitch narratives, track coverage
  • Fulltime
Read More
Arrow Right