Senior Web Analytics Strategist Job at Zion & Zion

Senior Digital Analytics Strategist

We are looking for a passionate, motivated, high-performing team member to join ...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

5+ years of hands-on experience in analytics strategy and execution
3+ years’ experience working at a digital agency or ad agency
A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
Ability to communicate with technical resources
Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
Customer use case knowledge to proactively identify growth opportunities
A solid understanding of marketing technologies
In-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience) with a proven track record of meeting and exceeding clients’ expectations

Job Responsibility

Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
Lead technology & strategy solution engagements across multi-functional workstreams
customer data platform (CDP), data onboarding and activation, and analytics
Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
Provide expert consulting services and thought leadership to clients and potential clients
Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
Serve as client’s digital marketing ecosystem subject matter expert
Manage and own multiple client relationships, serving as the subject matter expert for analytics
Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines

Loyalty Communication Senior Strategist

The Loyalty Communication Senior Strategist will manage the execution of targete...

Location

United States of America , Charlotte

Salary:

Not provided

Circle K

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, Business, or related field preferred
2-4 years of experience in project management, marketing communications, or similar role
Strong project management, organizational, and coordination skills to deliver effective campaigns
Experience with marketing, email, SMS and/or web marketing is preferred
Ability to build relationships and work effectively with multiple stakeholders in a cross-functional environment
Strong messaging, content development, and writing skills, comfortable with crafting messaging and content to aid in ideation and development of a communication campaign
Experience in managing complex projects
Strong analytical skills, understanding of testing methodologies, ability to draw conclusions from data and take action accordingly
Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
Must be able to perform the essential duties and responsibilities as described above

Job Responsibility

Act as the primary point of contact for regional/local and merchandising campaigns and lead ideation
Manage the development and execution of targeted communication campaigns
Work closely with internal and external teams to ensure seamless and timely execution
Manage the end-to-end reward and offer submission process
Oversee implementation of local/regional and merchandising communications collateral
Provide copyediting support for brand adherence, grammar, and clarity
Help maintain the loyalty campaign calendar
Support the execution and optimization of ad-hoc communications and national campaigns
Derive insights from dashboards and translate analytics into actionable recommendations
Monitor and share industry trends and best practices

What we offer

Competitive Salary
Complete benefits packages (medical, dental, 401k, employee stock plan, etc.)
People Perks which allows for great discounts on food and fuel
Vacation / PTO time
Work in a collaborative, dynamic and high performing team
Work for a leading, innovative, and growing company in convenience stores operations
Fortune 500 company and a 2-time Gallup Exceptional Workplace Award Winner
Tuition reimbursement of $5,000 per year
Learning opportunities to develop new skills and evolve professionally

Fulltime

Senior Content Strategist

We’re looking for a Senior Content Strategist who deeply understands SEO, AEO (A...

Location

United States , New York

Salary:

95000.00 - 120000.00 USD / Year

Vibe

Expiration Date

Until further notice

Requirements

6–10+ years of experience in content strategy, growth marketing, or SEO for fast-scaling B2B or adtech companies
Expert-level knowledge of SEO and AEO
Comfortable writing for both brand and performance
Understand the adtech ecosystem — DSPs, SSPs, CTV, programmatic, attribution, and performance funnels
Can move fast — develop, test, and scale content that shows measurable results
Know how to build lead-generating content — from top-of-funnel education to bottom-funnel conversion
Are data-informed and performance-obsessed — use analytics to make decisions
Are a systems thinker — know how to scale a content operation that can support rapid company growth

Job Responsibility

Write and publish high-quality content - from SEO pages, blogs, and guides to reddit thread - that drives traffic & adoption
Create and test gated assets — such as reports, templates, and whitepapers that drive qualified leads and nurture engagement
Own research papers - collaborate with Forrester and Gartner to get us on the top product analytics lists
Cut through the noise - in a world where creating content became cheap with LLM, your content distinguish from the mass
Own the Vibe.co voice and tone - across owned web surfaces, ensuring consistency and clarity
Partner with growth and product - to identify opportunities and measure impact
Develop messaging hierarchies - that explain CTV to different audiences (CEO, CFO, Performance marketer being B2C, B2B or marketing agency)
Use data to iterate — track content performance and feed insights back into strategy and execution

What we offer

Comprehensive medical, dental, and vision insurance
401(k) plan with company matching
Unlimited PTO to recharge and reset
Paid parental leave for maternity and paternity
Flexible hybrid work model

Fulltime

Senior SEO Strategist

We are seeking a Senior SEO Strategist to own and elevate the organic search str...

Location

United States , Orlando

Salary:

Not provided

Launch That

Expiration Date

Until further notice

Requirements

At least 8 years of experience in SEO
Deep expertise in technical SEO, content strategy, semantic search, ranking-factor prioritization, and large-scale audits
Advanced proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, GA4, GSC, etc.
Strong understanding of AI-driven search environments (SGE/AI Overviews, answer-engine optimization, ChatGPT/Perplexity visibility)
Excellent communication and storytelling skills, able to simplify complex SEO insights for leadership and cross-functional teams
Proven ability to build and execute SEO strategies end-to-end with measurable performance impact
Strong project management abilities, with comfort juggling multiple initiatives and shifting priorities
Experience managing Google Business Profiles, optimizing content for local SEO, and using local management tools such as the GBP API or third-party local SEO management platforms
Ability to self-manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting)
Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations

Job Responsibility

Develop and lead forward-looking SEO strategies aligned with business goals, search intent, and long-term organic growth
Build quarterly and annual SEO roadmaps, prioritizing initiatives by impact and effort
Translate lead-generation and business needs into actionable plans across technical SEO, content, UX, and authority-building
Identify high-impact opportunities that influence core KPIs such as organic leads, qualified leads, and conversions
Anticipate industry shifts, algorithm updates, AI search, semantic search and evolve strategy accordingly
Provide strategic direction and oversight to SEO contributors
Lead advanced technical audits across architecture, crawling/indexing, Core Web Vitals, structured data, and template-level SEO
Work closely with content creators to develop content strategy including topic clustering, entity optimization, and experience-first improvements
Oversee major content updates and optimizations to ensure quality, accuracy, and alignment with SEO objectives
Identify structural SEO opportunities involving navigation, internal linking, and site hierarchy

What we offer

Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members
100% employer paid short- and long-term disability insurance
Competitive compensation
Paid time off
20 days of paid parental leave after 90 days
A 401k retirement plan
Paid volunteer opportunities
Company-wide Holiday Break from December 24th - January 1st each year
Flexible workplace environment
Work-from-home opportunities

Fulltime

Senior Digital Marketing Strategist

The Senior Digital Strategist is responsible for working with account teams, cro...

Location

United States , Des Moines

Salary:

Not provided

Two Rivers Marketing

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, communications, business, or a related field is preferred
5+ years of hands-on experience in strategy/planning with a focus on digital marketing
at least 3 years of SEO strategy
Functional knowledge of Google Analytics, Search Console, Keyword Planner, Moz, and SEMrush (certifications a plus)
Deep knowledge of digital outlets and social channels
Practice in advanced SEO theory and applied techniques
In-depth knowledge of integrated marketing and digital disciplines
Superior communication skills, both internal and client-facing
Strong quantitative and qualitative analytical skills
Ability to work effectively with a variety of internal teams

Job Responsibility

Works alongside agency cross-functional teams to develop fully integrated digital marketing strategies and solutions
Manages direct reports who contribute to digital work on the assigned accounts
Provides direction and oversight to digital work while facilitating integration and strategic account growth
Provides strategic thought leadership in the digital space
Educates agency peers and clients
Provides consultation and guidance on various areas of digital marketing communications (web, digital, social, mobile)
Leads the planning and execution of online strategies, campaigns, and platforms, including social media (paid and organic), search (paid, organic and AI) while collaborating with Experience and Technology team on websites/landing pages, CRM/automation, and emerging technologies
Works with the account and project management teams to help define scope and recommended approaches for digital projects
Acts as the main point of contact to assigned accounts for all assigned client-related deliverables
Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed client objectives

What we offer

Opportunity to work with global B2B brands
Move up in the ranks in a stable, growing company
Employee-owned agency
Commitment to work/life balance
Equal employment opportunities

Fulltime

Lead UX Designer

Location

United States , Madison; Boston; San Diego; Minneapolis; Chicago

Salary:

124000.00 - 211000.00 USD / Year

Exact Sciences

Expiration Date

Until further notice

Requirements

Bachelor's degree in Design, Marketing, Business, Life Sciences, or related field of study
or High School Degree/General Education Diploma and 4+ years of relevant experience as outlined in the essential duties in lieu of Bachelor's degree
8+ years of experience working as a UX Designer, with at least 5 years of experience in a senior or lead capacity
Extensive experience in applying techniques and methods of modern user experience design, discovery, and delivery – along with expertise with design/user experience platforms and tools (e.g., Adobe Creative Suite, Figma, Miro, Jira)
Experience with content management systems (Sitecore a plus) and user testing tools
Experience in simplifying and communicating complex ideas to broad audiences
Experience in managing a design process from strategy to delivery of final product
Experience in collaborating with and influencing product, engineering, design, and operational teams
Experience in creating designs that optimize for varied ecosystems that leverage known persona or archetypal work, SEO, and measurement objectives
Advanced understanding of accessible, inclusive, and equitable design

Job Responsibility

Independently lead and facilitate active collaboration with strategists, researchers, product leaders, legal, regulatory, medical, labs, and the respective Experience Design team members to produce deliverables that scale across journeys and platforms, with minimal guidance
Support a team of designers, providing informal coaching, feedback, and direction to help them do their best work on a project
Research and stay up-to-date to help support the adoption of the enterprise-wide design best- practices, standards, principles, and the usage of AI into your daily practice
Develop advanced prototypes and animations or define motion characteristics
Advocate for the incorporation of user research into the experience's UX vision, provide strategic rigor and thoughtfulness throughout the creation of products and experiences, from vision and conception to launch and optimization/governance - possess the knowledge and passion to articulate it clearly, confidently, concisely, and compellingly across audiences
Evolve and champion our design system to ensure that it is driving efficiencies and is tailored to the respective audience needs
Serve as a subject-matter expert in all things design and help lead both partners and peers alike to help think how design drives utility and inspires, equally
Remove impediments and ensure delivery of the overall experience vision & results aligned to OKRs. Building and maintaining collaborative relationships with senior leadership and other departments (e.g., Marketing) will also be required
Research and stay up-to-date to help lead the adaption of the enterprise-wide UX best practices, standards, principles, and design thinking processes for use by the respective UX, Product, and Development teams
serve as an advocate for these standards, principles, processes

What we offer

paid time off (including days for vacation, holidays, volunteering, and personal time)
paid leave for parents and caregivers
retirement savings plan
wellness support
health benefits including medical, prescription drug, dental, and vision coverage

Fulltime

Seo Content Writer

We are seeking an experienced SEO Content Writer to create and lead high-impact ...

Location

Canada , Montreal

Salary:

Not provided

BrainFinance

Expiration Date

Until further notice

Requirements

Proven experience as a senior copywriter, content writer, or content strategist, with a strong portfolio demonstrating expertise in finance or FinTech content or in environments involving high content complexity
Exceptional writing and editorial skills, with the ability to adapt tone, style, and complexity to different audiences and platforms
Advanced knowledge of SEO-driven content strategy, including pillar/cluster frameworks, GEO targeting, and E-E-A-T principles
Strong experience in writing and structuring SEO-driven web content, with a deep understanding of search intent, organic performance, and traffic growth challenges
Excellent command of CMS platforms and digital environments, with the ability to work comfortably in a website’s back end and manage content structures
Strong familiarity with modern technology tools, including SEO tools, collaboration platforms, and artificial intelligence solutions applied to content
Strong ability to work autonomously while collaborating effectively with cross-functional teams
Excellent research, analytical, and communication skills, with a strong attention to detail and content quality
A tech-savvy, curious profile, comfortable in evolving digital environments, with the ability to quickly learn and adapt to new tools and systems

Job Responsibility

Define and deploy a pillar–cluster content strategy across blogs, websites, and social platforms, including the planning and writing of pillar pages, cluster articles, sub-clusters, and supporting content
Own the SEO performance of web content (page structure, search intent, internal linking, on-page optimization) and actively contribute to achieving organic growth objectives
Use artificial intelligence (AI) tools on a daily basis to support research, generate ideas, and optimize content, while maintaining a critical eye to ensure quality, accuracy, and added value
Review and improve internal and external documents (presentations, marketing communications, emails, etc.) to ensure clarity, consistency, and high editorial standards
Conduct in-depth, data-driven research on personal finance topics (budgeting, credit management, consumer financial behaviors) to produce expert, high-value content
Write clear, engaging, and accurate content that simplifies complex financial and FinTech concepts, while ensuring credibility, compliance, and trust with a B2C audience
Apply advanced SEO and content optimization practices, including keyword strategy, metadata optimization, internal linking, on-page SEO, and adherence to E-E-A-T principles to maximize organic performance
Contribute to the development and improvement of content briefs by providing strategic insights, challenging assumptions, and proposing creative ideas aligned with business objectives
Ensure all content complies with regulatory requirements and the specifics of the Canadian financial framework, maintaining a high level of consistency, accuracy, and relevance
Manage content production timelines by effectively prioritizing deliverables to meet deadlines, while maintaining high editorial quality standards across all digital channels

What we offer

Group Insurance (Health and Dental)
Retirement Savings Plan (RSP)
Virtual healthcare
Employee Assistance Program (EAP)
Hybrid - Office / remote (the team is in the office on Wednesdays)
Additional Days off (Moving day, Birthday, 5 personal days)
Health and Wellness Program
Office perks: Event Coordinator responsible for social activities, 5-7, snacks provided, yoga and meditation room
Paid subscription to training tools
Benefits for public transportation (Bixi, Opus)

Fulltime

Growth Strategist for Treasury and Payments

As a Growth Strategist – Treasury & Payments, you will be responsible for develo...

Location

United States , Westwood, Massachusetts; New York, New York; San Francisco, California; Boston, Massachusetts

Salary:

155000.00 - 200000.00 USD / Year

Citizens Bank

Expiration Date

June 26, 2026

Requirements

Strong strategic and creative thinker with the ability to translate business objectives into impactful marketing strategies
Experience marketing complex B2B solutions
Treasury, Payments, Cash Management, or Commercial Banking experience strongly preferred
Deep experience across digital marketing channels, including search, display, social, content, and web optimization
Proven ability to develop clear, insightful marketing, creative, and media briefs using research and data
Strong project management skills with the ability to manage multiple initiatives simultaneously
Metrics-driven mindset with the ability to interpret data and create actionable, measurable strategies
Experience influencing cross-functional teams and senior stakeholders
Excellent written, verbal, and interpersonal communication skills
Detail-oriented self-starter with a strong sense of accountability and urgency

Job Responsibility

Develop and help lead marketing strategy and vision for Treasury & Payments to achieve business objectives, revenue growth, and client engagement goals
Serve as a strategic marketing thought partner to Treasury & Payments product owners and business leaders, shaping end-to-end go-to-market strategies
Translate complex Treasury and Payments capabilities (e.g., payables, receivables, cash management, liquidity, fraud, and digital payments) into compelling, client-focused value propositions
Act as the primary liaison between Treasury & Payments business partners and Marketing, ensuring alignment on priorities, messaging, and execution
Influence and partner with cross-functional teams to design and deliver quarterly and annual integrated marketing plans spanning Digital marketing, Email and direct marketing, Account-based marketing, Sales enablement tools and collateral, Events, sponsorships, and thought leadership, Paid, earned, and owned media
Lead execution for end-to-end Treasury & Payments marketing initiatives, ensuring on-brand, on-strategy, and on-time delivery
Develop clear and actionable marketing and creative briefs grounded in data, insights, personas, and customer journeys
Keep the client at the center of everything we do by serving as the voice of the customer and optimizing experiences across channels and touchpoints
Partner with Sales, Relationship Managers, and Digital teams to ensure marketing supports pipeline growth, onboarding, and long-term client success
Ensure closed-loop analytics to measure marketing performance against forecasts and business outcomes

What we offer

Competitive pay
Comprehensive medical, dental and vision coverage
Retirement benefits
Maternity/paternity leave
Flexible work arrangements
Education reimbursement
Wellness programs
Annual discretionary bonus

Fulltime

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Senior Web Analytics Strategist

Job Description

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