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Bentley Systems is seeking a strategic and technically strong Senior Manager, Web Analytics & Digital Experience to lead and evolve Bentley’s web analytics and digital experience measurement capabilities across global web properties and customer journeys. This role will serve as a key analytics partner to Web, SEO, Content, and Digital Marketing teams, delivering actionable insights that improve website engagement, conversion performance, user experience, and digital effectiveness. The ideal candidate combines deep expertise in web analytics and experimentation with strong business acumen and stakeholder management skills. You will play a critical role in modernizing Bentley’s digital analytics capabilities, improving measurement accuracy, and enabling data-driven optimization across the customer journey. This role is highly visible and will directly influence website optimization, digital experience strategy, and web measurement standards across the organization.
Job Responsibility
Lead Bentley’s web analytics and digital experience measurement strategy across global web properties
Serve as the primary analytics partner for Web, SEO, and Content Marketing teams
Own governance and optimization of Bentley’s web analytics ecosystem, including GA4, tag management, and digital tracking frameworks
Partner with Digital Marketing teams to analyze landing page performance, website engagement, and digital conversion behavior
Lead website funnel and user journey analysis to identify optimization opportunities across website experiences and conversion paths
Deliver actionable insights and recommendations that improve website performance, engagement, and conversion outcomes
Support experimentation and optimization initiatives, including A/B testing measurement and analysis
Develop executive-ready dashboards and reporting in Power BI and other visualization platforms
Collaborate with Martech and engineering teams to improve digital tracking and web measurement capabilities
Partner with Marketing Measurement & Attribution teams to align web engagement with broader marketing measurement frameworks
Drive continuous improvement in digital measurement capabilities, reporting standards, and analytics governance practices
Translate complex digital behavior data into clear business insights and recommendations for stakeholders across Marketing
Requirements
8+ years of experience in web analytics, digital analytics, marketing analytics, or related fields
Experience implementing Amplitude for end-to-end user journey tracking
Deep expertise with Google Analytics 4 (GA4), tag management systems, and digital tracking frameworks
Strong experience analyzing website performance, digital user behavior, and conversion optimization opportunities
Experience with experimentation and optimization methodologies, including A/B testing analysis
Demonstrated ability to translate complex data into actionable business insights and recommendations
Strong stakeholder management and communication skills with the ability to influence senior leaders
Experience building dashboards and reporting solutions using Power BI, Looker, or similar BI platforms
Ability to manage multiple priorities and cross-functional initiatives in a fast-paced environment
Bachelor’s or Master’s degree in a related discipline or equivalent training or experience
Applicants must be authorized to work in the U.S. without current or future employer sponsorship
Nice to have
Experience in B2B SaaS or enterprise software environments
Familiarity with marketing automation platforms, Salesforce, and campaign measurement frameworks
Experience with Optimizely or similar experimentation platforms
Experience supporting global web properties and international marketing organizations
Familiarity with digital event tracking, customer journey analytics, and web measurement best practices
What we offer
A great Team and culture
An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction
An attractive salary and benefits package
A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups
A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world