CrawlJobs Logo

Senior Vice President, Paid Media

walkersands.com Logo

Walker Sands

Location Icon

Location:

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

150000.00 - 200000.00 USD / Year

Job Description:

We’re looking for a proven Senior Vice President, Paid Media to lead the next evolution of our paid media practice at Walker Sands. This senior leadership role blends strategic acumen, innovation and leadership, tasked with driving measurable business outcomes for B2B’s most ambitious brands and redefining what paid media can achieve in an integrated, data-driven marketing ecosystem. You’ll guide a team of expert strategists and channel specialists to design and execute full-funnel programs that connect awareness to revenue. You’ll also elevate the agency’s thought leadership in performance marketing, helping us set the standard for how creativity, analytics and technology converge to deliver growth in the attention economy. As a key member of the Senior Leadership Team (SLT), you’ll be accountable not only for the work, but also for championing your team and its culture. You’ll embody our agency values of Learn, Support and Do, while helping shape the vision and future of integrated marketing at Walker Sands.

Job Responsibility:

  • Define and lead a bold vision for the agency’s paid media practice — connecting brand and demand strategies across search, social, display, programmatic, video and other emerging platforms
  • Champion offering innovation, integrating new technologies, tools and channels (including AI and GEO) to keep the agency at the forefront of performance marketing
  • Inspire conceptual excellence grounded in data and audience insight, balancing precision targeting with powerful storytelling
  • Set the standard for outcome-based paid media that educates, engages and converts — transforming enterprise B2B brands into category leaders
  • Fuel paid media growth. Partner with the Growth team and other agency leaders to shape integrated strategies that win new business and expand client relationships
  • Scope, price, and sell high-impact engagements across paid media, ABM and integrated digital marketing
  • Serve as a senior strategic advisor for executive clients, helping them connect marketing performance to business outcomes
  • Serve as a thought leader and evangelist for modern, insight-led paid media that powers the full buyer journey
  • Lead strategy on high-value client programs, ensuring channel integration and cross-functional collaboration with PR, Creative, Content, Organic Social Media, SEO/GEO and Marketing Operations
  • Translate complex data and market dynamics into actionable insights and measurable results
  • Partner with analytics and strategy teams to develop robust measurement frameworks that connect upstream metrics (impressions, clicks, visits) with downstream outcomes (engagements, downloads, form fills), ensuring clear visibility into performance and business impact
  • Build enduring relationships with senior marketing leaders at clients, earning trust through strategic counsel and business impact
  • Partner with internal experts to design innovative pilots and test-and-learn initiatives that drive continuous performance improvement
  • Build, mentor and inspire a high-performing team of paid media strategists and specialists
  • Establish smart systems, workflows and frameworks to scale excellence and consistency
  • Champion an inclusive team culture rooted in growth, learning and accountability
  • Develop career pathways and foster continuous education in emerging paid trends, AI applications and analytics
  • Align team efforts with agency goals, ensuring paid media delivers measurable client and business value
  • Shape the agency’s overall direction, bringing paid media expertise to executive decisions on service innovation and market positioning
  • Represent Walker Sands at industry events, conferences and thought leadership opportunities
  • Partner with fellow SLT members to drive operational efficiency, financial performance and organizational health
  • Own and manage the Paid Media P&L, ensuring disciplined financial decision-making across revenue forecasting, staffing, pricing and profitability to meet agency and department growth goals
  • Grow the agency’s reputation as a leader in data-driven, creative, and outcome-driven B2B marketing

Requirements:

  • 12–15+ years leading agency paid media and/or performance marketing teams, working with B2B and technology clients
  • Proven success designing and executing multi-channel paid programs with multi-million dollar paid budgets
  • Deep understanding of marketing automation, CRM, ABM, SEO/GEO and conversion optimization — and how they intersect with paid strategy
  • Experience with and proficiency in key marketing and analytics platforms, including GA4, Looker Studio, Google Ads, LinkedIn Ads, Tableau, 6sense, Demandbase, and major DSPs such as Basis, The Trade Desk, DV360 and StackAdapt
  • Strong track record of new business success through strategy, storytelling and consultative selling
  • Experience managing and scaling teams in fast-paced, integrated environments
  • Exceptional communication and executive presence — able to inspire trust, influence stakeholders and present with confidence
What we offer:
  • Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more
  • Employer-matched 401(k) and access to financial planning services
  • Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
  • Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams
  • Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift
  • Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more
  • Clear career paths, mentorship programs, and learning events to help you grow professionally

Additional Information:

Job Posted:
January 03, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Vice President, Paid Media

Vice President, Social Innovation

This is a senior executive leadership position at MissionOne Media, part of Bark...
Location
Location
United States , Chicago; Denver; Kansas City
Salary
Salary:
Not provided
barkleyokrp.com Logo
BarkleyOKRP
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 10 years of extensive experience in Social Media, Digital Strategy, or Integrated Planning, with a specific, proven track record of architecting innovation at an agency level
  • Proven track record of bridging the gap between Creative and Media, with experience influencing social-first creative development
  • Deep, authoritative expertise in the Paid Social ecosystem and a sophisticated understanding of its intersection with Programmatic media and data activation
  • Proven track record of building and scaling new service offerings or strategic practices within a high-performance agency environment
  • Exceptional negotiation and relationship-building skills with senior leaders at major social platform partners
  • Outstanding executive presence, with the ability to influence C-level stakeholders and navigate complex organizational dynamics
  • Strategic thinker with a data-driven approach, capable of bridging the gap between visionary strategy and performance-driven activation
  • Bachelor’s degree in Marketing, Communications, or a related field
Job Responsibility
Job Responsibility
  • Architect the overarching strategic vision for the Social Strategy & Innovation practice, ensuring MissionOne Media remains at the absolute cutting edge of the industry
  • Act as the primary strategic bridge between Creative and Media, collaborating with creative directors and content creators to ensure social assets are platform-optimized and media-ready
  • Own and drive executive-level partnerships with major social platforms (Meta, TikTok, Pinterest, etc.), securing "first-look" access to proprietary betas and first-to-market ad products
  • Lead agency-wide transformation by identifying, vetting, and operationalizing emerging social technologies (e.g., AI-driven creative, social commerce, and advanced data linkages)
  • Serve as the Senior Strategic Lead in high-stakes client meetings and presentations, articulating the value of social innovation as a driver of performance and brand growth
  • Directly collaborate with the Paid Social Activation team to design rigorous testing frameworks and pilot programs, ensuring a seamless transition from "big idea" to "flawless execution"
  • Partner with Planning leadership to integrate social-first creative strategies into integrated media roadmaps, ensuring creative and media are working in total lockstep
  • Drive new business development initiatives, serving as the senior social strategist in major pitches and demonstrating the agency's superiority in social innovation and activation
  • Develop and publish industry-defining thought leadership (white papers, executive briefings, speaking engagements) that positions the agency as a dominant force in the social space
  • Collaborate with Analytics and Activation leadership to architect proprietary measurement models for non-traditional social engagements and innovation pilots
Read More
Arrow Right

Vice President of Marketing

AI product trusted by industry leaders like Oracle, Intel, and Moderna is seekin...
Location
Location
United States , Austin; DC; VA
Salary
Salary:
250000.00 - 300000.00 USD / Year
weareorbis.com Logo
Orbis Consultants
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years in enterprise or B2B marketing
  • At least 4 years in a senior leadership role
  • Experience in AI, cloud, SaaS, or data technology markets
  • Proven success building and scaling marketing functions in high-growth environments
  • Deep knowledge of integrated marketing, demand gen, and performance marketing
  • Strong leadership, communication, and cross-functional collaboration skills
  • Comfortable balancing strategic vision with hands-on execution
  • Passion for AI, innovation, and building trustworthy, meaningful technology
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive marketing strategy aligned with company objectives
  • Define brand narrative, positioning, and product messaging to differentiate in a competitive AI market
  • Lead go-to-market strategies for new product introductions and market expansion
  • Own and scale demand generation programs across channels—digital, ABM, events, SEO, and paid media
  • Build campaigns that generate high-quality leads, accelerate the pipeline, and improve conversion rates
  • Partner with Sales to ensure seamless lead handoff and measurable revenue contribution
  • Build a high-performing content engine to support inbound marketing and sales enablement
  • Create and manage blogs, case studies, whitepapers, videos, and webinars
  • Position the company as a thought leader in AI transparency, explainability, and real-world application
  • Develop and manage PR strategies and agency relationships to boost brand awareness
What we offer
What we offer
  • 401(k) with company matching
  • Medical, Dental, and Vision insurance for you and your family
  • Life insurance and disability coverage
  • Unlimited PTO + 13 paid holidays
  • Professional development budget for certifications, training, and events
  • Employee Assistance Program
  • 15% Bonus
  • Equity
  • Fulltime
Read More
Arrow Right

Senior Vice President, Paid Media

We’re looking for a proven Senior Vice President, Paid Media to lead the next ev...
Location
Location
United States
Salary
Salary:
150000.00 - 210000.00 USD / Year
walkersands.com Logo
Walker Sands
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12–15+ years leading agency paid media and/or performance marketing teams, working with B2B and technology clients
  • Proven success designing and executing multi-channel paid programs with multi-million dollar paid budgets
  • Deep understanding of marketing automation, CRM, ABM, SEO/GEO and conversion optimization — and how they intersect with paid strategy
  • Experience with and proficiency in key marketing and analytics platforms, including GA4, Looker Studio, Google Ads, LinkedIn Ads, Tableau, 6sense, Demandbase, and major DSPs such as Basis, The Trade Desk, DV360 and StackAdapt
  • Strong track record of new business success through strategy, storytelling and consultative selling
  • Experience managing and scaling teams in fast-paced, integrated environments
  • Exceptional communication and executive presence — able to inspire trust, influence stakeholders and present with confidence
  • You’re data-driven and audience-obsessed
  • You’re a builder
  • You believe in team over ego
Job Responsibility
Job Responsibility
  • Define and lead a bold vision for the agency’s paid media practice — connecting brand and demand strategies across search, social, display, programmatic, video and other emerging platforms
  • Champion offering innovation, integrating new technologies, tools and channels (including AI and GEO) to keep the agency at the forefront of performance marketing
  • Inspire conceptual excellence grounded in data and audience insight, balancing precision targeting with powerful storytelling
  • Set the standard for outcome-based paid media that educates, engages and converts — transforming enterprise B2B brands into category leaders
  • Fuel paid media growth. Partner with the Growth team and other agency leaders to shape integrated strategies that win new business and expand client relationships
  • Scope, price, and sell high-impact engagements across paid media, ABM and integrated digital marketing
  • Serve as a senior strategic advisor for executive clients, helping them connect marketing performance to business outcomes
  • Serve as a thought leader and evangelist for modern, insight-led paid media that powers the full buyer journey
  • Lead strategy on high-value client programs, ensuring channel integration and cross-functional collaboration with PR, Creative, Content, Organic Social Media, SEO/GEO and Marketing Operations
  • Translate complex data and market dynamics into actionable insights and measurable results
What we offer
What we offer
  • Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more
  • Employer-matched 401(k) and access to financial planning services
  • Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
  • Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams
  • Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift
  • Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more
  • Clear career paths, mentorship programs, and learning events to help you grow professionally
  • Bonus based on company performance
  • Fulltime
Read More
Arrow Right

Vice President of Creative & Digital Operations

This is a high-impact leadership role overseeing STAT Marketing, Discovery Senio...
Location
Location
United States , Bonita Springs
Salary
Salary:
Not provided
rittenhousevillages.com Logo
Rittenhouse Village At Michigan City
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Communications, or a related field
  • advanced degree preferred
  • 12+ years of progressive leadership experience across creative, digital, and performance marketing disciplines
  • Proven experience running or leading an in-house agency or agency environment
  • Industry experience in senior living, healthcare, real estate, or other multi-location organizations strongly preferred
  • Demonstrated success driving measurable business growth through integrated creative and digital strategies
  • Extensive experience with performance marketing, demand generation, attribution, and ROI measurement
  • Hands-on experience with CRM, CMS, and marketing automation platforms (HubSpot or similar)
  • Strong strategic and operational planning skills with the ability to scale teams and workflows
  • Financial acumen including budget ownership, forecasting, P&L oversight, and revenue accountability
Job Responsibility
Job Responsibility
  • Lead STAT Marketing, Discovery Senior Living’s in-house creative and digital agency, setting vision, strategy, and execution standards
  • Partner closely with the SVP of Strategic Marketing to drive integrated creative and digital strategies that accelerate community lead generation, elevate brand presence and support sustainable business growth
  • Serve as the senior leader and primary point of accountability for creative, digital, and agency operations across the organization
  • Own end-to-end creative and digital strategy across web, content, email, social, paid media, and design
  • Ensure cohesive, compelling storytelling aligned with brand voice, business objectives, and community-level needs
  • Maintain deep knowledge of DSL markets, competitive positioning, and sales drivers to inform campaign strategy and creative direction
  • Ensure proprietary marketing programs are fully leveraged across all channels
  • Oversee lead generation and conversion performance across all digital and traditional channels
  • Drive conversion rate optimization through testing, insights, and data-driven decision-making
  • Partner with paid media team to optimize media spend, funnel performance, and ROI
What we offer
What we offer
  • Comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions
  • Competitive wages
  • Early access to earned wages before payday!
  • Flexible scheduling options with full-time and part-time hours
  • Paid time off and Holidays (full-time)
  • Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
  • 401(K) with employer match
  • Paid training
  • Opportunities for growth and advancement
  • Meals and uniforms
  • Fulltime
Read More
Arrow Right

Vice President, Public Relations

Walker Sands is seeking a strategic, results-driven Vice President, Public Relat...
Location
Location
United States
Salary
Salary:
137500.00 - 165000.00 USD / Year
walkersands.com Logo
Walker Sands
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10–15 years of experience leading client accounts in a PR agency, ideally with exposure to integrated marketing programs
  • Proven success managing complex, high-value PR campaigns across B2B industries
  • Preferred experience working with enterprise technologies companies across AI, IT, cloud and/or infrastructure
  • Experience leading and managing teams to create a collaborative and growth-minded work environment
  • Strong background in business development, including pitching, negotiating, and closing new business opportunities
  • Deep understanding of today’s media ecosystem — from traditional outlets to podcasts, influencers, social, and emerging platforms
  • Expertise in crafting strategies that combine earned media with paid, shared and owned amplification
  • Experience using AI and data tools for media strategy, targeting, and measurement
  • Exceptional communication and leadership skills with experience managing and developing teams
  • A commitment to collaboration, continuous learning, and driving impact through innovation
Job Responsibility
Job Responsibility
  • Lead high-impact PR programs
  • Serve as the executive representation on accounts, and develop strategies that drive meaningful visibility and business results for clients across earned, shared, and owned channels
  • Serve as a trusted advisor
  • Build strong partnerships with C-level and senior client leaders, offering strategic counsel that aligns with business objectives and fuels long-term growth
  • Drive business growth
  • Lead new business opportunities, from prospecting and pitching to scoping and onboarding
  • Expand existing accounts through strong client partnerships and proactive ideas
  • Identify and activate new revenue streams through the development of new offerings, expansion into adjacent service areas, and strategic external partnerships
  • Coach and mentor talent
  • Manage and inspire a team of PR professionals
What we offer
What we offer
  • Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more
  • Employer-matched 401(k) and access to financial planning services
  • Flexible PTO
  • Take time as needed for vacations, mental health, or personal days
  • Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
  • Mix of in-office and remote work, with tools to stay connected across teams
  • Celebrate five years with a two-week sabbatical and a $2,000 gift
  • Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more
  • Clear career paths, mentorship programs, and learning events to help you grow professionally
  • Fulltime
Read More
Arrow Right

Vice President of Growth Marketing

The Vice President of Global Growth Marketing will lead the development and exec...
Location
Location
United Kingdom
Salary
Salary:
Not provided
graitec.com Logo
GRAITEC GROUP
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of progressive experience in growth marketing
  • at least 5 years in a senior leadership role
  • proven track record of leading and scaling global marketing teams across multiple regions
  • experience in SaaS or software industry, with deep understanding of subscription-based and consumption-based business models
  • demonstrated success in developing and executing global growth strategies that drive measurable revenue impact
  • expertise in demand generation, digital marketing, and lifecycle marketing across diverse channels
  • strong background in data-driven decision making, including analytics, forecasting, and ROI optimization
  • hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
  • familiarity with product-led growth strategies and customer engagement programs
  • proven ability to build and manage SDR organizations, driving SQL generation and pipeline acceleration
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive growth marketing strategy aligned with Graitec’s global business objectives and revenue targets
  • Identify and prioritize high-growth markets and segments, ensuring strategies are tailored to regional needs while maintaining global consistency
  • Drive strategic initiatives that position Graitec as a leader in the AEC software industry worldwide
  • Collaborate with executive leadership to define long-term growth goals and translate them into actionable marketing plans
  • Working closely with strategic partners to align joint growth strategies and investment
  • Design and oversee integrated marketing campaigns across multiple channels (paid media, SEO, content, email, social, events) to generate qualified leads globally
  • Implement account-based marketing (ABM) strategies for enterprise-level customers
  • Ensure campaigns are localized for language, culture, and compliance in each region
  • Continuously optimize lead generation and conversion rates through data-driven insights and testing
  • Partner with Product, Product Marketing and go-to-market teams to create engagements that drive adoption, upsell, and retention
  • Fulltime
Read More
Arrow Right

Vice President of Growth

As Vice President of Growth at KOHO, you will own the end-to-end growth strategy...
Location
Location
Canada
Salary
Salary:
230000.00 - 300000.00 CAD / Year
koho.ca Logo
KOHO
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10–15 years of experience in growth, marketing, or commercial leadership roles within high-growth consumer technology companies, fintech, or mobile-first products
  • Proven track record of scaling a consumer digital product at a meaningful scale, with full-funnel ownership from acquisition and performance to retention
  • Demonstrated 360° marketing experience, including substantial exposure to brand building, offline and OOH campaigns, alongside deep performance marketing expertise
  • Strong passion for MarTech, AdTech, and data, with hands-on experience using technology and analytics to drive efficient, measurable growth
  • Experience building, leading, and mentoring senior growth and marketing teams across multiple disciplines
  • Deep understanding of the mobile growth ecosystem, attribution, privacy-first measurement, and the interplay between brand and performance
  • Highly data-driven with strong business acumen, strategic thinking, and comfort making high-stakes decisions with incomplete information
  • Comfortable operating in fast-paced, ambiguous environments with an ownership mindset
  • Excellent cross-functional collaboration and executive communication skills
  • Fluent in English
Job Responsibility
Job Responsibility
  • Define and own KOHO’s global growth strategy, aligning performance, brand, product growth, and experimentation into a single operating model
  • Lead and scale a cross-functional growth team covering paid acquisition, lifecycle, organic, referrals, affiliates, brand, and offline and OOH media
  • Own all user acquisition channels and their P&L accountability, including paid digital, product-led growth, partnerships, offline, and OOH campaigns, and emerging channels
  • Identify and unlock new growth opportunities, including CRO-related initiatives, new acquisition levers, market expansions, and launches of new products or features, in close collaboration with Product and Finance
  • Identify, evaluate, and drive the adoption of new technologies and platforms across the growth organization, ensuring teams are enabled and aligned to use them effectively to improve execution speed, efficiency, and measurement quality
  • Partner closely with Product, Data, and Engineering to ensure growth initiatives are embedded into product roadmaps and supported by strong measurement and experimentation frameworks
  • Drive advanced analytics and measurement, including CAC, LTV, cohort analysis, attribution, incrementality testing, MMM, and forecasting to inform budget allocation and strategic decisions
  • Translate company-level objectives into clear growth roadmaps, priorities, and execution plans across teams
  • Monitor competitive landscape, regulatory changes, and market trends to proactively surface new opportunities and risks
  • Act as an executive-level owner of growth performance, communicating insights, risks, and opportunities clearly to leadership and stakeholders
What we offer
What we offer
  • Competitive compensation & equity
  • Generous vacation + Wellness days + Flex Days + holiday closure
  • Remote-first environment + coworking support + yearly all hands retreat
  • Access to coaching & growth programs
  • Parental top-up & leave policies
  • Comprehensive health benefits
  • Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development
  • Fulltime
Read More
Arrow Right
New

Healthcare Assistant & Lead Healthcare Assistant

Are you passionate about supporting older people and making a meaningful differe...
Location
Location
Ireland , Cork
Salary
Salary:
Not provided
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in elderly care is desirable but not essential (training may be provided)
  • QQI Level 5 in Healthcare Support or equivalent is an advantage
  • A caring, patient and respectful approach to supporting older people
  • Ability to work flexible shifts including days, nights, and weekends
  • Strong commitment to resident safety, dignity and wellbeing
  • Applicants must have legal entitlement to work in Ireland
Job Responsibility
Job Responsibility
  • Deliver person-centred care to residents with dignity and respect
  • Support residents with activities of daily living where required
  • Encourage independence and social engagement
  • Maintain a clean, safe and comfortable living environment
  • Build positive relationships with residents, families, and colleagues
  • Follow all health, safety and safeguarding procedures
  • Assist with compliance processes, inspections, and quality standards
  • Lead Healthcare Assistants will also assist in guiding care teams, supporting best practice, and helping maintain high standards of care delivery
What we offer
What we offer
  • Flexible working hours to support work–life balance
  • Local employment opportunities within the Douglas, Cork area
  • Competitive rates of pay in line with experience and role
  • Supportive team environment with ongoing training and development
  • Employee wellbeing initiatives
  • Uniform provided
  • Free on-site parking
  • Meals provided while on duty
Read More
Arrow Right