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A-SAFE is investing heavily in its next phase of US growth. We’re now looking for a modern, data-driven sales leader to elevate our national sales organisation, strengthen our leadership bench, and drive continued expansion across key markets. This role is a pivotal addition to our US leadership team. We’re seeking someone who can bring a step-change in capability — someone who has led and modernised a sizeable B2B product sales organisation and can build a high-performance culture rooted in data, coaching, and accountability. If you’re a commercially sharp, tech-centric sales leader ready to shape the next chapter of a market-leading brand, this is a role with genuine impact and autonomy.
Job Responsibility:
Modernise the national sales organisation, embedding a data-driven, customer-centric approach
Coach and develop Sales Managers into future senior leaders, raising leadership capability across the team
Own national key account strategy, strengthening partnerships with major industrial and logistics customers
Drive sales discipline, ensuring forecasting accuracy, CRM excellence, and strong pipeline health
Partner closely with the US CEO to transform the sales culture and unlock commercial scalability in the US
Roll up your sleeves where needed — balancing strategic leadership with hands-on involvement in major accounts and team development
Requirements:
Led a multi-state B2B product sales organisation (industrial, manufacturing, material handling, logistics, construction, or adjacent sectors preferred)
A track record of modernising sales process, improving performance through data, technology, and sales operations
Proven experience coaching and developing sales leaders — not just managing them
Strong executive presence, communication, and influencing ability
A leadership style that blends clarity, coaching, and commercial decisiveness
Comfort balancing strategic thinking with practical execution
A preference for being based in Dallas, where you’ll play a key role in supporting and shaping the culture of our sales hub
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