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The role is responsible for leading the marketing and communications organization for the Northern Europe Division of Mastercard which consists of the 9 markets in Nordics Baltics and the Netherlands. It sits on the International Marketing & Communications Europe and Northern Europe’s senior leadership team, with joint responsibility for setting and delivering the division’s strategy and creating a culture where people can be happy and successful.
Job Responsibility:
Oversee Mastercard’s brand presence across relevant consumer/B2B touchpoints and media channels
Set division and market marketing and communications strategies, leading a group of subject matter experts
Set budget strategies for the division including allocation, prioritization, optimization, compliance and general oversight
Play a critical role in the Northern Europe Division Senior Leadership Team
Transforming, jointly with the team, divisional and global strategies to market relevant strategies for each of the individual countries/cluster of countries
Play a critical role in the matrix organization driving through division and market objectives while supporting global marketing and communications strategy and product priorities
Provide thought leadership to all Mastercard marketing and communications teams in and outside of the division
Play a critical role building relationships and partnering with other parts of the organization
Drive the marketing value proposition including attendance and speaking at internal and external events
Play a role in the marketing and advertising industry to position Mastercard as a leading global brand
Play a key role in the European IMC Senior Leadership Team by partnering informing and consulting on Europe and global marketing and communications strategies and programs
Requirements:
Extensive experience in marketing and communications, with proven experience in senior leadership roles
Proven track record of building and leading high performing teams
Experience working in multinational environments and managing regional marketing strategies
Experience managing large budgets and delivering ROI on marketing investments
Skilled at influencing C-suite executives and aligning cross-functional teams
Proven track record leading marketing and communications organizations to establish and execute integrated marketing and communications strategies aligned to business goals and objectives
Proven ability in building and strengthening collaborative relationships with regional and global Marketing counterparts and representing the voice of the division and market
Proven ability to build strong relationships and bonds with the business side of the organization with a proved track record of creating a one-team- spirit between marketing and comms and the business
Significant experience and proven success in one or more marketing families, with further experience in three or more marketing families, including PR and communications, B2B and Consumer Marketing
Experience operating in sophisticated advertising and media markets
Proven track record of major contract negotiation driving to win/win and or sound commercial success aligning marketing and communications with the business
Track record of building partnerships and relationships with proven ability to influence
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