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Senior Vice President, Head of Content Commercialization

Hong Kong SAR, Kowloon · Job Posted July 22, 2025

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Job Description

The Senior Vice President, Head of Content Commercialization will play a critical role in driving client engagement, generating leads, and ultimately driving commercial outcomes for Consumer Wealth business in Hong Kong. This individual will be responsible for developing and executing a content strategy that leverages existing content resources like CIO, Citi Research, etc., to maximize commercial outcomes.

Job Responsibility

  • Develop and implement a comprehensive content strategy focused on driving commercial outcomes, including increased client engagement, lead generation, and ultimately, transactions and portfolio conversations
  • Develop and execute a data-driven personalization strategy to deliver targeted content recommendations and tailored experiences that resonate with individual clients
  • Oversee the distribution of content across all relevant digital channels (e.g., Citi Mobile App, website, email, social media) to maximize reach and engagement
  • Implement strategies to capture leads from content engagement and nurture them through the sales funnel, leading to increased transactions and portfolio conversations
  • Track key performance indicators (KPIs) related to content engagement, lead generation, conversion rates, and revenue growth
  • Analyze data to identify trends, optimize content performance, and refine commercialization strategies
  • Work closely with the CIO Office, third-party content providers, Investment Advisory, Marketing, Data, Product, Compliance, Legal and Technology teams to ensure seamless content flow and alignment with business objectives
  • Ensure all content and communication activities comply with relevant Citi policies, industry regulations, and legal requirements
  • Include responsibilities for managing a team, such as mentoring, coaching, and performance management.

Requirements

  • Bachelor’s degree in Finance, Business, Marketing, or a related field
  • MBA or other relevant advanced degree preferred
  • Minimum 10+ years of experience in wealth management, digital marketing, or content strategy, with a proven track record of driving commercial results
  • Strong understanding of financial markets, investment products, and wealth management concepts
  • Expertise in content marketing, digital channel management, lead generation, and sales conversion strategies
  • Excellent communication, presentation, and interpersonal skills, with the ability to effectively communicate complex information to diverse audiences
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
  • Proficiency in relevant software and tools, e.g., content management systems, analytics platforms, CRM systems, marketing automation tools
  • Fluency in English and Cantonese (Mandarin is a plus).

What we offer

  • Paid parental leave policy
  • Generous paid time off packages
  • Resources to manage financial well-being and plan for the future
  • Variety of programs to help balance work and life.
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