Senior Vice President, Head of Content Commercialization Job at Citi (Kowloon)

Job Description

The Senior Vice President, Head of Content Commercialization will play a critical role in driving client engagement, generating leads, and ultimately driving commercial outcomes for Consumer Wealth business in Hong Kong. This individual will be responsible for developing and executing a content strategy that leverages existing content resources like CIO, Citi Research, etc., to maximize commercial outcomes.

Job Responsibility

Develop and implement a comprehensive content strategy focused on driving commercial outcomes, including increased client engagement, lead generation, and ultimately, transactions and portfolio conversations
Develop and execute a data-driven personalization strategy to deliver targeted content recommendations and tailored experiences that resonate with individual clients
Oversee the distribution of content across all relevant digital channels (e.g., Citi Mobile App, website, email, social media) to maximize reach and engagement
Implement strategies to capture leads from content engagement and nurture them through the sales funnel, leading to increased transactions and portfolio conversations
Track key performance indicators (KPIs) related to content engagement, lead generation, conversion rates, and revenue growth
Analyze data to identify trends, optimize content performance, and refine commercialization strategies
Work closely with the CIO Office, third-party content providers, Investment Advisory, Marketing, Data, Product, Compliance, Legal and Technology teams to ensure seamless content flow and alignment with business objectives
Ensure all content and communication activities comply with relevant Citi policies, industry regulations, and legal requirements
Include responsibilities for managing a team, such as mentoring, coaching, and performance management.

Requirements

Bachelor’s degree in Finance, Business, Marketing, or a related field
MBA or other relevant advanced degree preferred
Minimum 10+ years of experience in wealth management, digital marketing, or content strategy, with a proven track record of driving commercial results
Strong understanding of financial markets, investment products, and wealth management concepts
Expertise in content marketing, digital channel management, lead generation, and sales conversion strategies
Excellent communication, presentation, and interpersonal skills, with the ability to effectively communicate complex information to diverse audiences
Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
Proficiency in relevant software and tools, e.g., content management systems, analytics platforms, CRM systems, marketing automation tools
Fluency in English and Cantonese (Mandarin is a plus).

What we offer

Paid parental leave policy
Generous paid time off packages
Resources to manage financial well-being and plan for the future
Variety of programs to help balance work and life.

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Senior Vice President, Head of Content Commercialization

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