Senior Vice President, Direct Investments Jobs

BarkleyOKRP

Location:
United States, Kansas City ▼
Chicago
New York
Austin
Denver

Category:
-

Contract Type:
Not provided

Salary:

180000.00 - 225000.00 USD / Year

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Job Description:

This is a full-time, hybrid position for a Senior Vice President, Direct Investments at BarkleyOKRP. In this senior executive leadership role, you will be responsible for defining and driving the overall vision, strategy, and operational excellence of the Direct Investments practice. This role requires a leader with deep, authoritative expertise in Local Media Markets across the US, while maintaining a specialized focus on high-impact engagement channels including Out-of-Home (OOH & DOOH), Audio (Broadcast & Digital), Sports Marketing, and Sponsorships. You will champion innovation, cultivate top-tier talent, and ensure the delivery of market-leading solutions, applying advanced analytics to shape the agency's investment philosophy. The SVP will be the strategic anchor for negotiations, identifying new media opportunities, and owning the creation of industry-defining thought leadership. This role demands exceptional leadership across the entire business, owning the agency's trading relationships and team development while fostering deep integration with all agency disciplines. You will be a key voice in the agency's executive team, holding full team ownership responsibilities and accountability for the department's operational success.

Job Responsibility:

Define and execute the strategic vision for the Direct Investments department, modernizing Local Media Buying while integrating specialized capabilities in OOH, Audio, Sports Marketing, and Sponsorships
Lead, mentor, and inspire a large, multi-disciplinary team (including Directors and VPs), fostering a culture of precision, accountability, and deep market knowledge. Oversee all recruitment, training, and career development frameworks for the department
Serve as the primary Strategic Lead in senior client communications, presentations, and high-stakes meetings, articulating the value of integrated local and engagement strategies
Oversee the strategic approach to "Programmatic Activation Briefs" for pDOOH and pAudio, ensuring the team translates high-level strategy into effective execution briefs for programmatic traders
Drive negotiations for optimal rates and preferred partnerships across the entire investment landscape, from local broadcast station groups to major OOH vendors and sports franchises
Proactively identify and champion new media opportunities and emerging technologies (e.g., new local measurement currencies, interactive OOH), ensuring the agency remains at the cutting edge of the industry
Develop and publish industry-leading thought leadership content (white papers, articles, speaking engagements) that positions the agency as an expert in Direct Investments and Local Activation
Oversee all Local Investment strategies across Spot TV, Spot Radio, Local Cable, Local OOH, and Digital extensions, ensuring optimal market coverage and efficiency for clients
Manage the operational health of the Direct Investments practice, including staffing models, technology investments, and resource allocation, ensuring the team is structured for success
Architect and manage proprietary trading models or preferred partnerships with local media groups and aggregators to drive unique value for the agency's clients
Act as the agency’s primary expert on Local Market dynamics, providing high-level counsel to clients on geographical prioritization, market nuances, and competitive localized spending
Lead the integration of "Audience Activation" strategies into broader investment plans, ensuring local efforts are cohesive with national or programmatic layers
Lead major new business development initiatives, serving as the senior investment lead in pitches and demonstrating the agency's superiority in local market activation
Represent BarkleyOKRP at major industry events (e.g., NAB, Local Media Association, OOH conferences), enhancing the agency's reputation as a powerhouse in Direct and Local Investments
Other duties/responsibilities may be assigned from time to time

Requirements:

12-15+ years of extensive experience in Media Investment, with a specific, proven track record in Local Media Buying and Strategy at a senior level
Deep expertise in local broadcast (TV/Radio) and local OOH markets, including a strong understanding of local measurement currencies (Nielsen Audio/Video, Comscore, Geopath)
Proven experience managing significant P&L responsibilities and leading large investment teams
Strong proficiency with media buying platforms widely used in local trading (e.g., Strata, Core, Mediaocean) and modern data enablement tools
Exceptional negotiation skills with a history of structuring complex, agency-level deals with media holding companies or large station groups
Outstanding executive presence and communication skills, with the ability to simplify complex local market dynamics for C-level clients
Strategic thinker with a data-driven approach, capable of bridging the gap between traditional local buying and modern audience-based targeting
Must be a visionary leader who is passionate about the power of local media to drive business results

What we offer:

multiple health insurance options
flexible PTO
life insurance
401K

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Vice President, Direct Investments