Senior Vice President, Brand & Strategy

• Serve as the chief architect of brand evolution, redefining how the organization competes and communicates globally
• Translate industry disruption into opportunity—helping the organization modernize, differentiate, and remain relevant amid industry consolidation and emerging digital-first competitors
• Build bridges between legacy and innovation: unify the divisions under a cohesive, forward-thinking identity
• Partner with executive leadership to clarify the organization’s future positioning—balancing independence, global reach, and consumer appeal
• Reimagine brand storytelling, shifting from reactive service delivery to proactive thought leadership
• Lead digital transformation across platforms, modernizing the organization’s web, CRM, and social ecosystems
• Leverage HubSpot and emerging tools to enhance automation, personalization, and data-driven performance tracking
• Identify opportunities to expand member engagement through AI-driven content, marketing automation, and mobile-first communication
• Develop strategies that translate complex industry insights into digestible, shareable content for members and consumers
• Introduce new digital formats—short-form video, social storytelling, influencer collaborations—to keep pace with global luxury marketing trends
• Lead, mentor, and inspire a marketing organization currently spanning U.S. and global teams
• Assess current structure and talent
• identify strengths, realign responsibilities, and optimize workflow for efficiency and impact
• Create a culture of collaboration, accountability, and creativity—breaking down silos and encouraging shared ownership across brands
• Partner with HR and leadership to build headcount strategically, identifying where new skills are needed
• Balance seasoned long-tenured staff with fresh, innovative thinkers to ensure stability and progress coexist
• Elevate the brand—enhancing its creative sophistication, social reach, and global recognition
• Bring parity and prestige to the core network brand, positioning it as a modern, high-caliber entity in its own right
• Oversee marketing for major events, conferences, and summits that define the brand experience for members worldwide
• Support global expansion initiatives, working cross-functionally to ensure alignment between regional and domestic marketing strategies
• Partner closely with membership, global, technology, and sales teams to ensure brand alignment and consistent messaging
• Collaborate with executive leadership to develop KPIs, performance dashboards, and measurable brand health indicators
• Represent the organization externally—serving as a brand ambassador at industry events, media opportunities, and partner meetings

• 15+ years of progressive experience in brand, marketing, or communications leadership (agency and/or client-side)
• Proven success in brand transformation, digital innovation, and luxury or lifestyle marketing
• Strong understanding of digital ecosystems (CRM, social, UX/UI, analytics)
• experience with HubSpot a plus
• Background in cross-functional team leadership, organizational change, and high-stakes stakeholder management
• Bachelor’s degree preferred
• equivalent experience accepted. MBA a plus

• Experience with HubSpot
• MBA

performance bonus + benefits