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We’re looking for someone who geeks out about analyzing user behavior, dissecting sign-up flows, and uncovering why users buy (or don’t). You’re obsessed with numbers—conversion rates, drop-off points, and purchase funnels are your playground. You understand how the human brain works (you’ve probably read at least three books on it), and you use data to figure out what makes users click “Buy Now” without feeling like they’re being sold something. We want a Behavioral UX Analyst who’s part detective, part psychologist, part growth strategist. Someone who knows that one insight from a data set can mean the difference between 10 users and 10,000. This role sits at the heart of our product experience, where new users meet our stuff for the first time and decide whether to sign up or buy.
Job Responsibility:
Analyze user behavior data to identify friction points in account creation, sign-up, and product purchase flows
Use behavioral psychology, cognitive load theory, and data insights to recommend changes that drive conversions
Design and run A/B tests, multivariate tests, and experiments to optimize sign-up and purchase funnels
Dive deep into analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude) to track metrics like conversion rates, bounce rates, churn, and customer lifetime value
Collaborate with product managers, engineers, and marketers to translate data insights into actionable improvements across web and mobile
Identify high-level patterns in user behavior to inform scalable strategies for improving sign-ups and purchases
Delegate visual design tasks to UI/UX designers while focusing on data-driven recommendations for flow optimization
Ensure recommendations prioritize accessibility, speed, and simplicity to reduce user friction
Relentlessly find steps to simplify, optimize, or eliminate in user flows
Requirements:
5+ years of experience in UX analysis, product analytics, or a related role with a focus on conversion optimization
Deep understanding of why users abandon carts, quit sign-ups, or hesitate at checkout (and at least one strong opinion about CAPTCHA)
Proven track record of using data to improve conversion rates, with a portfolio or case studies showing measurable impact
Proficiency in analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, or similar) and A/B testing platforms (e.g., Optimizely, VWO)
Low ego, high curiosity, and a willingness to test bold ideas to see what drives results
Ability to communicate data insights clearly to developers, marketers, and stakeholders without jargon overload
Nice to have:
You’ve read Thinking, Fast and Slow and actually understood it
You’ve worked in fintech, health tech, or industries where users hate friction and love seamless experiences
What we offer:
100% employer-paid medical, dental and vision for employees
Annual review with raise option
22 days Paid Time Off accrued annually, and 4 holidays
After 3 years, PTO increases to 29 days. Employees transition to flexible time off after 5 years with the company—not accrued, not capped, take time off when you want
The 4 holidays are: New Year’s Day, Fourth of July, Thanksgiving, and Christmas Day
Paid Parental Leave
Up to 6% company matching 401(k) with no vesting period
Quarterly allowance
Open concept office with friendly coworkers
Creative environment where you can make a difference
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