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Senior User Acquisition Manager

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Adapty.io

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Job Description:

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K apps, process $2B in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential. We are a team of 200+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of the fastest-growing mobile SaaS companies and aiming to become number one worldwide. We are seeking a User Acquisition Manager (Middle) to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success.

Job Responsibility:

  • Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization
  • Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook
  • Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance
  • Analyze the efficiency of campaigns and target audiences to enhance results
  • Oversee budgets and track performance to meet advertising objectives
  • Interact with clients and participate in pre-sale calls to build strong relationships
  • Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies
  • Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness

Requirements:

  • At least 3 years in user acquisition for mobile apps with proven success in scaling efforts
  • Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals
  • Experience with web subscription user acquisition
  • Experience managing advertising budgets starting at $100,000 per month
  • Advanced proficiency in Google Sheets, AppsFlyer, Power BI/Tableau, Amplitude with strong data analysis capabilities
  • Fluency in English and the ability to communicate effectively with clients and teammates

Nice to have:

Proven track record of building user acquisition processes for apps from scratch

What we offer:
  • English lessons
  • Sports reimbursements
  • Laptop coverage
  • Flexible remote work
  • Impact at scale
  • Fast-moving product team
  • Career growth: experiment with AI, lead initiatives, and grow into a senior PM role

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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