Senior Trade Marketing Manager

Lead the trade marketing domain for a portfolio of area accounts, developing annual trade marketing plans aligned with commercial targets, brand priorities, and category initiatives. Ensure strategic alignment with global brand direction while tailoring marketing plans and activations to local market needs, account priorities, and community relevance. Oversee execution excellence across in-store, digital, and retail channels, ensuring high-quality, on-time, and on-budget delivery of co-op and trade marketing initiatives, including adaptation of global toolkits to account-specific use. Own budget management and performance analysis, including allocation of activation budgets, measurement of sell-out and ROI, and translating insights into actionable recommendations for continuous improvement. Drive strong cross-functional collaboration with Sales, Category Marketing, Brand, Retail Operations, and key external partners to ensure fully aligned, commercially impactful account marketing plans.