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Senior Trade Marketing Manager/Shopper Marketing

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Valvoline

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Location:
United States , Lexington

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Senior Trade Marketing Manager leads Valvoline Global’s Trade Marketing function for the Do-It-Yourself (DIY) business and oversees a team of four Trade Marketing Managers supporting major strategic accounts across the US & Canada. This leader will also own developing and implementing strategy for Emerging Channels, including Farm, Convenience, Grocery, and other developing channels, which represent a large opportunity for growth. This role partners closely with Sales to plan and execute a seven-figure consumer promotions budget, leading the team to design programs which will drive incremental sales for both Valvoline and retailer partners. The role requires strong shopper marketing and holistic customer campaign development experience.

Job Responsibility:

  • Leadership of the Trade Marketing Team & Function
  • Lead, coach, and develop a team of four Trade Marketing Managers
  • Establish team priorities and enhance capabilities across promotion planning and execution
  • Grow and deepen Valvoline’s relationships with our key retailers
  • Build holistic, customer-specific marketing plans and promotional calendars
  • Lead cross-functionally with Sales, Brand, Digital, and eCommerce to align plans, content, and messaging
  • Partner with National Promotions and Partnerships team to develop content for external customer meetings and the annual Valvoline National Sales Meeting
  • Own, plan, and execute a seven-figure annual consumer promotions budget
  • Emerging Channels Strategy & Ownership
  • Own strategy, planning, and implementation for Emerging Channels in partnership with Sales
  • Build scalable promotions and frameworks for managing a fragmented customer base
  • Identify whitespace opportunities and develop programs to grow promotion opportunities with retailers
  • Promotion Effectiveness, Analytics & Insights
  • Partner with Category Management and Analytics teams to evaluate promotional effectiveness
  • Recommend improvements to pricing and promotional strategies
  • Utilize syndicated data, retailer POS, and media analytics to shape customer storytelling

Requirements:

  • Bachelor’s degree required
  • 5+ years of Trade Marketing, Brand Management, Customer Marketing, or Retail Marketing experience
  • Demonstrated experience developing holistic customer programs
  • Proven success managing trade budgets and optimizing investment returns
  • Strong leadership and people development
  • Process and detail-oriented
  • Deep expertise in trade marketing, shopper marketing, and promotional strategy
  • Strong analytical and financial acumen
  • Highly collaborative with strong customer communication skills

Nice to have:

  • MBA preferred
  • Experience in CPG, automotive aftermarket, or distributor networks preferred
  • Experience developing marketing programs with retailers
  • Additional experience bringing high-profile sports or media property partnerships to life for retailers is preferred
What we offer:
  • Health insurance plans (medical, dental, vision)
  • Health Savings Account (with employer-base deposit and match)
  • Flexible spending accounts
  • Competitive 401(k) with generous employer base deposit and match
  • Incentive opportunity
  • Life insurance
  • Short- and long-term disability insurance
  • Paid vacation and holidays
  • Employee Assistance Program
  • Employee discounts
  • PTO Buy/Sell Options
  • Tuition reimbursement
  • Adoption assistance
  • Full relocation package for non-local qualified candidates

Additional Information:

Job Posted:
January 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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