Senior Trade Marketing Executive, Randstad

Randstad

Location:
Malaysia, Kuala Lumpur

Category:
-

Contract Type:
Employment contract

Salary:

4700.00 - 5700.00 RM / Month

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Job Description:

The Senior Trade Marketing Executive will develop and execute trade marketing strategies to enhance brand visibility, increase customer engagement, and drive sales growth across multiple channels, including artisans, distributors, and key accounts.

Job Responsibility:

Develop and implement trade marketing plans aligned with sales and business goals
Manage category marketing initiatives, including consumer insights, trade promotions, and product launches
Collaborate with sales and R&D teams to support customer engagement activities such as innovation days and distributor conferences
Oversee the creation of marketing materials, POS displays, and promotional content to support on-ground activities
Conduct market analysis to identify growth opportunities and improve product positioning
Drive digital marketing initiatives, manage social media content, and track online sales performance
Support new product launches with tailored marketing strategies for B2B customers

Requirements:

Degree in Marketing, Business, or a related field
Minimum 3 years of experience in trade marketing, preferably in the food or FMCG industry
Strong project management skills and the ability to manage multiple campaigns simultaneously
Excellent communication and presentation skills in English
Mandarin is an advantage
Proficient in Microsoft Office (PowerPoint, Excel), and familiarity with digital marketing tools is a plus
Creative, energetic, and self-motivated, with a strong customer focus
Willingness to travel as required

Nice to have:

Mandarin proficiency
Familiarity with digital marketing tools

Additional Information:

Job Posted:
March 31, 2025

Expiration:
May 15, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior Trade Marketing Executive