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Wells Fargo Logo Wells Fargo · IT - Software Development

Senior Test Design and Campaign Planning Consultant

United States, Charlotte 119000.00 - 187000.00 USD / Year · Job Posted April 16, 2026

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Job Description

Wells Fargo is seeking a talented Senior Test Design and Campaign Planning Consultant to join our growing Marketing Science Test Design & Planning team as part of Consumer Banking and Lending (CBL). This Senior Test Design and Campaign Planning Consultant role will be responsible for consulting on, developing, and implementing marketing testing strategies that drive growth and engagement, while continuously improving campaign test & learn agendas to drive performance and efficiency. Additional responsibilities of the role include forecasting financial returns, assessing key marketing levers for future optimization, and developing a learning agenda for continuous refinement of our marketing campaigns.

Job Responsibility

  • Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
  • Evaluate key marketing levers for future optimization
  • Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design
  • Support the monthly forecasting process, estimating future performance based on historical data
  • Ensure adherence to compliance and legal regulations and policies on all projects managed
  • Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to senior leadership

Requirements

  • 4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Nice to have

  • 1+ years of previous marketing campaign analytics experience or marketing forecast experience
  • Strong analytical skills, with experience using data and insights to inform marketing decisions
  • Experience in statistical testing and forecasting
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
  • Experience with large production data sets
  • Proficiency in SQL, Python / R, and other programming languages, along with Excel
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams

What we offer

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement
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