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We are seeking a highly technical and hands-on Senior Technical Product Manager with deep expertise in Adobe Target to lead digital personalization and experimentation initiatives. This role is focused on execution—owning the day-to-day implementation of A/B testing, audience segmentation, and personalized guest experiences. This is not a strategy-only or presentation-heavy role. The ideal candidate thrives in a technical environment, enjoys working directly within tools, and is eager to expand their skillset across Adobe Experience Cloud products. This role is ideal for someone who enjoys building, testing, and optimizing digital experiences in a hands-on capacity while continuing to grow within a dynamic and evolving technology environment.
Job Responsibility:
Configure, launch, and manage Adobe Target activities, including A/B testing, multivariate testing (MVT), automated personalization, and recommendations
Implement and manage personalized user journeys and campaigns
Build and deploy audience-based experiences using profile scripts and segmentation strategies
Develop scalable frameworks for experimentation and personalization programs
Stay current with platform updates and continuously introduce new capabilities
Serve as the subject matter expert for Adobe Target and personalization tools
Work hands-on with code and technical configurations to execute tests and experiences
Collaborate with engineering and data teams to ensure proper integration with data layers, APIs, and customer data platforms
Partner with UX/UI, marketing, analytics, and engineering teams to define and execute personalization strategies
Align marketing campaigns with experimentation and personalization efforts
Foster strong working relationships to ensure smooth execution across teams
Analyze testing and personalization performance to generate insights
Track key metrics such as engagement, conversion, and lift
Continuously optimize based on data and user behavior
Guide stakeholders on best practices for experimentation and personalization
Support broader adoption of Adobe tools and capabilities across the organization
Requirements:
Bachelor's degree in Computer Science, Business, Marketing, or a related field
7+ years of digital product management experience, including at least 3 years focused on A/B testing and personalization
Deep, hands-on expertise with Adobe Target and Adobe Journey Optimizer, including: Profile scripts, Audience segmentation, MBOX and customer attributes
Strong technical proficiency with JavaScript, HTML, CSS, APIs, and debugging tools
Experience working with data layers, Web SDKs, and analytics platforms
Ability to read, understand, and work with code
Proven ability to take initiative, adapt quickly, and learn new technologies
Nice to have:
Familiarity with Adobe Experience Platform, Real-Time CDP, and tag management systems
Relevant Adobe certifications (Business Practitioner or Developer)
Exposure to data engineering workflows and front-end development practices
Strong communication and stakeholder management skills