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Senior Subscriptions Marketing Executive (up to £38,000 depending on experience). This role sits within the award-winning Customer Marketing and Subscriptions Team working primarily on our Knowledge Portfolio, including Gardeners’ World Magazine and HistoryExtra Print+ and app (formerly BBC History), though may include work across other Immediate Media brands. As a Senior Subscriptions Marketing Executive, you will work with the Acquisition Marketing Manager on the Knowledge pillar and alongside the wider team, to maximise subscription sales and contribution, identifying and championing all opportunities for further growth. We are at an exciting new chapter as we position our brands as multi-format – our customers can select how they choose to consume our content, and our marketing now also needs to mirror our best-in-class subscriber experience. These will dovetail within the overall department vision as outlined by Managing Director, Customer Marketing and Subscriptions. This role will suit someone motivated to learn and develop in a marketing role with a focus on reaching revenue and volume acquisition targets.
Job Responsibility:
Work with the Subscriptions Acquisitions team to create a promotional acquisition plan, factoring in key brand marketing activity and seasonality
Brief creative propositions and work with designers and copywriters to provide creative and timely marketing campaigns
Test and optimise creative design and marketing messages, working in collaboration with other teams to execute testing plans across various marketing channels
Support creation of a talent calendar, working closely with brand teams, aiming to increase brand exposure and subscription conversions
Provide insights into campaign performance using reporting tools such as Tableau and Google Analytics
Working across offline channels including page adverts, insert, telemarketing, podcasts, events and direct mail, to execute marketing campaigns
Feed into the conversion funnel, led by the CRM/CRO teams, in order to maximise opportunities for subscription acquisition across digital channels, including websites, email, push notifications and in-app promotions
Support work with Apple and app promotion efforts including app nomination form submission, ASO keyword research and product page testing
Work with Product and Tech teams to align the P&T Radio Times app submission and release schedule to the marketing calendar
Support and focus upon execution for new marketing tools, platforms and partnerships when new opportunities are identified, working in collaboration across the Customer Marketing and Subscriptions wider team
Work with our Search (PPC, ASA) and Social Media, paid and organic, teams to capture performance and potential opportunities within acquisition planning
Help to monitor marketing spend, with an understanding of Life-Time Value / Customer Acquisition Cost (CAC) ratios
Liaise with external parties to source subscription incentives
Support on the execution of portfolio activity where required depending upon planned seasonal campaigns, for instance cross-brand emails, onserts and direct mail, and ongoing activity such as third parties and programmatic
Organise new offers and tracking set up where required for campaign activity
Requirements:
Experience with subscriptions acquisitions marketing campaigns with a focus on both print and digital formats, such as apps
An understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs
Experience working with Zuora
Experience creating App Store optimised campaigns
What we offer:
A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
Tailored training and development through both our inhouse learning platform and LinkedIn Learning
A progressive and transparent culture focused on your development
Flexible / hybrid working plus early finish Fridays
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
Competitive pension plans and Life Assurance
A newly renovated modern office with lots of collaborative spaces