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The Strategy Consulting team is responsible for providing our customers with strategic recommendations and enabling them to achieve their goals using the Optimizely product suite. The Strategy Consultant team works closely together with customer stakeholders to deliver work focused on achieving their objectives with an experimentation-first mindset. The Strategy Consulting team is part of the greater Customer Success group at Optimizely.
Job Responsibility:
Gain and maintain a deep level understanding of the Optimizely product suite to drive ongoing adoption of the platform and ensure high customer retention
Develop an excellent understanding of the customers’ goals and objectives, their digital strategy, and align what they want to achieve to Optimizely’s products
Work with our customers to develop a vision, implement organizational processes, and support change management within their organization to achieve a mindset shift towards experiment-led decision making
Support customers in adopting Optimizely’s AI capabilities through Opal, guiding them through onboarding, use-case identification, and operational integration to accelerate experimentation velocity and decision-making
Facilitate sessions and workshops with customer stakeholders, teaching them the goodness of hypothesis-based digital development
Use customer data to uncover their customer problems, while coaching them on what goes into a strong hypothesis
Validate and frame ideas as prioritized testable hypotheses (including but not limited to A/B/n tests, MVT, personalization campaigns, multi-armed bandits, and feature rollouts)
Maintain a mindset of continuous optimization process and instill that in your customers: building roadmaps, analysis, generating insights, and measuring business impact
Guide customers to understand the impact of their partnership with Optimizely, through ROI analyses and related business cases
Enable customers to successfully onboard and adopt Optimizely Analytics, helping them define measurement strategies, interpret results, and connect experimentation outcomes to business performance
Develop a repository of knowledge from the on-going work and industrialize that to create a repeatable set of activities to scale the consulting function internally across the Optimizely business and with external thought leadership
Share your knowledge with the wider Customer Success Organization, Product, Sales, and Marketing
Requirements:
4+ years of experience in customer-facing roles in Analytics, digital customer experience, or conversion optimization
4+ years of experience in Management consulting or in-house strategy for digital or technology firms
4+ years of experience in SaaS, ideally for a customer experience technology
Ability to facilitate executive level discussions
Basic understanding of the MarTech landscape
Ability to explain strategy and concepts to executives, technical teams, practitioners, and other stakeholders
Ability to thrive in ambiguity and help define a structure
Proven communication and presentation skills
Experience in both qualitative and quantitative analysis, financial / business case models
Ability to understand, interact with, and advise various C-level stakeholders
Familiarity with customer experience technology, able to understand digital analytics and design / product / CRO processes
Experience working with sales management and field sales
Possess a Bachelor’s degree (or equivalent work experience)
At least 3-4 years of experience in digital marketing, technology consulting, analytics, or experimentation (CRO, A/B testing, etc.)
Excellent communication and presentation skills to both executive and team member audiences
Possess a good understanding of operational infrastructure, processes, and tools of a modern experimentation program and / or product development flow
Ability to travel domestically (in the US) up to 20% of the time to visit customers on-site and potentially ad hoc as needed internationally
Nice to have:
Familiarity with value-based selling or value consulting is helpful
Familiarity with Optimizely (or other leading A/B testing platforms) is a plus