Job Description
Senior Strategy Client Lead, Food Portfolio (up to £50,000) 12 month fixed term contract Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We're the destination for people looking to get more from the things they love. We're here to inspire, fuel, encourage and educate. Whether it's the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy! About the role As the Senior Strategy Client Lead, whilst managing one direct report, you will be responsible and accountable for driving advertising revenue across our market leading titles Good Food and olive from sectors including food, drink, wellness and travel. You will work to a set target and be focused on driving digital and print growth across your patch, selling cross-platform solutions to your clients including digital display, awards, native, email, video, audio and print. You will focus on new business, uncovering and converting leads into repeat customers through a consultative approach and best-in-class account management. You will target SME clients and PR agencies and occasionally media agencies, usually smaller independents, where relevant. As the Senior Strategy Client Lead you will focus on deeply understanding the businesses and challenges of the clients within your patch, both core and non-core, identifying and pitching relevant, winning solutions. You will work hand in hand with the Client lead within your portfolio and continue to grow your sector expertise, and take on larger scale SME clients, identifying the innovators and disrupters within the fast-changing landscape of food, drink & wellness. Additionally, you will work with our delivery teams to ensure campaigns are fully optimised and deliver the best results, with the aim of securing high renewal rates. As a manager, you will lead by example, be a supportive mentor and bring a sharp focus on new business development and pro-active sales techniques to build a resilient, knowledgeable and accountable team within IMDirect. Due to the strategic importance of this revenue stream and its growth potential the role will sit on the IMDirect Leadership Team and report into the Advertising Director, IMDirect. You'll love this role if; If you are a pro-active self-starter with experience working across brand-side clients, PR agencies, international brands and/or trade organisations, ideally within Food, Drink, Health or Travel sectors.
