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Senior Strategist

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Salt

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Location:
United States , New York

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Category:
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Contract Type:
Not provided

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Salary:

130000.00 - 135000.00 GBP / Year
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Job Description:

Our client is a tight-knit, independent digital agency with a simple belief: great strategy shouldn't stop at the brief. They're looking for a Senior Strategist who can architect a brand strategy on Monday and be knee-deep in content frameworks and measurement models by Friday. This is a rare "thinker-doer" role with real autonomy, real ownership, and real impact. You'll be the primary strategic lead across a diverse portfolio of clients spanning Health & Wellness, CPG, and Entertainment. You'll own the process end-to-end, from consumer insight to campaign execution to performance optimisation, and be the person clients trust to tell them what to do next. This isn't a slide-writing job. You'll be shaping brand positioning, building content ecosystems, leading website strategy, partnering with SEO and media specialists, and building measurement frameworks that connect creative to commercial outcomes.

Job Responsibility:

  • Lead brand, channel, loyalty and cultural strategy across a portfolio of digital-first clients
  • Build scalable content systems and repeatable format frameworks, not just one-off campaigns
  • Define user journeys and content strategy for brand website launches, particularly in Health & Wellness
  • Act as the strategic point of contact for media and SEO partners, bridging their work back to brand strategy
  • Own measurement frameworks that tie creative tactics to business goals, LTV, ROI, the full picture
  • Present, persuade, and grow client relationships with confidence and clarity

Requirements:

  • 6+ years in a digital or creative agency
  • strong track record in CPG (Beauty, Health or Wellness ideally)
  • genuine interest in where culture and discovery are heading, including AEO, GEO, and AI-driven search

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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