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At AKQA (part of WPP) we believe in the imaginative application of art and science to create a better future. With an entrepreneurial and collaborative approach, we design adaptive ideas, services and experiences that capture the imagination, delivering impressive returns for our clients. Strategists at AKQA make our clients’ business, their business. Driven by an innate curiosity and a passion for problem solving and learning, they harness their cutting-edge knowledge of brands, technology, culture and societal trends to provide unique outlooks and solutions for our clients. As Senior Strategist, you will be responsible for the strategic output for a portfolio of clients, positioning the value of Strategic Planning internally and to clients, and accountable for managing strategic deliverables. The Senior Strategist leads strategic thought on pitches, expected to anticipate, research and identify client opportunities, provide future thinking and a provocative POV whilst managing exciting and challenging day-to-day projects. Your thoughts & opinions will play a role in shaping the future.
Job Responsibility
Develop insights from research
Manage associate research and performance evaluation programmes
Develop strategic responses and value-add thought leadership to clients
Generate local insight and strategy that resonates within Japan as well as for audiences more globally
Keep abreast of cultural, creative and technological news and developments
Utilise experience to develop macro perspectives on consumer & brand issues
Own the strategic debate on own brands
Have comprehensive understanding of business matters with senior clients
Lead debate with clients on effectiveness of new channels
Create case studies and Effectiveness Award submissions
Have a point of view on the future of research, evaluation and effectiveness
Assume responsibility for multi-market strategy deployment
Take leadership of planning side of brief-writing and development process
Sensitively provide feedback to creative team
Develop relationships with senior clients
Assume responsibility for planning input on pitches
Ensure work is to highest possible standards
Develop framework for approach including hypotheses, work streams and milestones
Requirements
Extensive experience in strategic planning within a digital or integrated agency environment
Experience building robust integrated comms plans
Broad knowledge of sector experience - Having experience of two or more industry sectors, with some multi-channel media experience
A gifted factual storyteller with one foot in the now and one foot in the future
Excellent communication skills and the ability to influence and inspire people
Be willing to use your experience to sharpen and strengthen team skills
Have experience in developing cutting edge brand experience platforms
Demonstrate a deep understanding of data, trends and insight, and how these may be utilised in order to improve clients' business results
Able to sport the kernel of an idea, experienced in judging the quality of ideas
Fluent in Japanese and English, both written and spoken