Senior Strategist, Content & Campaigns Job at Blue State (NY, DC, Oakland)

Senior Content Strategist

As a Senior Content Strategist, you will own the development and execution of tr...

Location

South Africa , Cape Town

Salary:

Not provided

Collinson

Expiration Date

Until further notice

Requirements

10+ years of experience in content strategy, digital marketing, or a related field, with 5+ years in a senior or leadership role, ideally within the travel, hospitality, or lifestyle industries
Proven track record of developing and executing innovative, high-impact content strategies that drive engagement, conversions, and measurable revenue growth
Extensive expertise in SEO, content marketing, omnichannel content strategies, and emerging digital content trends
Advanced proficiency with enterprise-level content management systems (CMS), analytics platforms, marketing automation tools, and AI-driven personalization technologies
Exceptional writing, editing, and storytelling skills, with the ability to craft compelling, brand-aligned narratives across diverse channels
Strong executive leadership and strategic planning skills, with experience managing global teams, navigating matrixed organizations, and leading complex, cross-functional projects
Fluency in English is essential
proficiency in additional languages (e.g., Spanish, French, German, Mandarin) is highly advantageous for supporting global content localization and multicultural campaigns
Demonstrated expertise in data analysis, performance optimization, and using insights to refine strategies and achieve business objectives
Deep passion for the travel industry, with a nuanced understanding of how content influences traveller behaviour, decision-making, and loyalty

Job Responsibility

Develop and own the global content strategy, aligning it with business goals and brand vision
Act as a key advisor to senior leadership, influencing enterprise-wide strategies
Drive innovation by implementing emerging technologies and best practices in content creation and distribution
Oversee the planning, creation, distribution, and governance of content across all platforms (digital and offline)
Ensure the content ecosystem delivers seamless and personalized customer experiences
Establish scalable processes for content development, localization, and distribution
Build, mentor, and lead high-performing content teams, fostering collaboration and accountability
Identify skill gaps and provide professional development opportunities for team growth
Develop advanced frameworks for measuring content performance and tying metrics to ROI and strategic outcomes
Leverage data insights to refine content strategies and improve KPIs like engagement and conversion rates

Fulltime

Senior SEO Content Strategist

At Valtech, we help the world's most ambitious brands lead with experience innov...

Location

Poland

Salary:

Not provided

Valtech

Expiration Date

Until further notice

Requirements

4+ years in SEO content strategy, ideally in B2B or professional services
Proven track record of growing organic traffic and improving keyword rankings at scale
Strong writing skills — you can make complex ideas clear and compelling
Proficiency with SEMrush, Ahrefs, Google Search Console, Screaming Frog and GA4
Solid grasp of technical SEO fundamentals and the ability to work with developers to implement recommendations
Experience briefing and commissioning content from writers, designers and subject matter experts
Comfort with data storytelling and performance reporting for senior stakeholders
Experience navigating complex, matrixed, global organisations

Job Responsibility

Own organic content performance
Develop and execute a global SEO content strategy aligned to Valtech's positioning
Conduct keyword research and competitive analysis to identify content gaps and topic clusters
Partner with regional marketing teams to ensure global strategy translates into locally relevant execution
Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages
Work with subject matter experts, practice leads and leadership to surface Valtech's most distinctive thinking
Guard Valtech's brand voice across all content you commission
Track and report on organic traffic, keyword rankings, content engagement and conversion performance
Conduct regular content audits and prioritise a refresh backlog
Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices

What we offer

26 working days of paid vacation
National holidays covered
Sick leave (up to 20/year)
Unpaid leave (up to 20/year)
Medical insurance
Multisport card OR Multikafeteria
Maternity & paternity leave support
Internal workshops & learning initiatives
Professional certifications reimbursement
Participation in professional local & global communities

Senior Associate, Social Media Organic & GEO Content Strategist

The Enterprise Brand team is responsible for positioning and differentiating the...

Location

United States , Richmond; New York; McLean; Chicago

Salary:

87700.00 - 120100.00 USD / Year

Capital One

Expiration Date

Until further notice

Requirements

Bachelor’s Degree or Military Experience
At least 2 years of experience in marketing communications, public relations or advertising with social media focus
At least 1 year of experience with social media tools (such as Meta Business Suite, Business Managers and Sprinklr)
Expertise across all major social platforms. Including: Facebook, Instagram, TikTok, Reddit, YouTube, etc
Experience in B2B social strategy
Experience developing and executing Paid Media campaigns across several of the major social platforms – preferably for a large consumer brand
Keen process orientation and ability to work independently to resolve problems, yet with a strategic sense for how and when to effectively manage up
Proven ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines, also making sure efforts are meeting the business needs at every touch point
Proven experience developing creative briefs and working closely with creative and agency teams to ensure we deliver on them successfully

Job Responsibility

Develop content for all pre-planned and real-time social media content across a range of campaigns for our business social channels in accordance with a content strategy
Drive insights and learnings that fuel your line of business and influences our publishing agenda
Make strategic recommendations that drive social engagement, impressions, or conversions
Support GEO (Generative Engine Optimization) strategies with developing social content optimized for AI search
Partner across the organization and various teams to communicate and manage projects
Develop and present creative briefs to collective teams, while providing proper oversight of creative development to ensure marketing assets are on brand, high quality and unassailable
Develop thoughtful media briefs for our paid social media planners and advise on social advertising strategies and recommendations that best meet the objectives of your lines of business
Work with Agency partners to deliver quality work product and oversee creative assets and marketing materials
Manage input from cross-functional stakeholders (internal & external partners, creative team, legal, compliance, etc.)
Handle various project-oriented tasks as needed, such as process improvements, calendar development and execution

What we offer

Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

Fulltime