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Senior Strategic Pricing & Value Realization Manager - Capability Building

United States, Waukesha · Job Posted February 20, 2026
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Job Description

The Senior Strategic Pricing & Value Realization Manager – Capability Building is accountable for designing, scaling, and institutionalizing Generac’s enterprise pricing and value realization capabilities in support of our Value Capture priorities. This role builds the processes, tools, governance, analytics, and training that enable consistent, disciplined monetization across products, channels, and business units. The role does not own day‑to‑day price execution but enables pricing teams and commercial leaders to make better, faster, and more value‑based decisions.

Job Responsibility

  • Design and implement enterprise pricing frameworks, processes, and guardrails aligned to value capture priorities.
  • Establish governance standards for: Price floors and corridors
  • Discount and promotion effectiveness.
  • Margin investment vs. leakage
  • Ensure pricing decisions are disciplined, transparent, and scalable.
  • Partner with business leaders to enable value‑based monetization strategies across: Equipment
  • Product Bundles
  • Connectivity software and services
  • Support pricing strategy across the full product lifecycle (launch, growth, transition, end‑of‑life)
  • Identify and enable margin expansion and revenue productivity opportunities.
  • Lead development of pricing analytics and models, including: Willingness‑to‑pay analysis.
  • Value‑based pricing models
  • Discount and promotion effectiveness.
  • Build tools that provide visibility into: Price realization
  • Customer and channel profitability
  • Cost‑to‑serve.
  • Mix and portfolio optimization.
  • Partner with pricing execution teams on pricing system selection and enhancement
  • Enable closed‑loop pricing processes, including: Competitive price intelligence
  • Price realization tracking
  • Scenario and margin impact modeling
  • Ensure tools are practical, adopted, and embedded in decision workflows.
  • Design and deploy enterprise pricing training curriculum (foundational to advanced)
  • Build and maintain a pricing competency framework defining skills, behaviors, and progression.
  • Support recruiting, onboarding, and development of pricing talent across Generac.
  • Translate complex analysis into clear, actionable executive insights.
  • Present pricing implications, risks, and opportunities to senior leadership
  • Influence cross‑functional leaders without direct authority.

Requirements

  • Bachelor’s degree in business, marketing, finance, economics, data science, or related field
  • Requires a minimum of seven (6) years of cumulative experience in at least two areas out of: Strategic Pricing, Product management, Commercial Strategy or Sales Strategy, Marketing, Supply Chain or Service Operations, Commercial Finance
  • Strong understanding of pricing and value capture frameworks
  • Advanced quantitative and analytical skills
  • Experience using Microsoft Power BI, Advanced Excel, Access
  • ability to work with large, complex datasets.
  • Strong executive communication and presentation skills
  • Ability to influence across functions and levels.
  • Structured thinker with strong problem‑solving skills.

Nice to have

  • MBA or Master’s degree (Economics, Analytics, Data Science preferred)
  • 10+ years of pricing, commercial strategy, or revenue management experience
  • Certified Pricing Professional (CPP) preferred.
  • Experience with ERP systems (e.g., SAP) and BI tools
  • Exposure to: SaaS or services pricing
  • AI/ML applications in pricing
  • Lean / Six Sigma methodologies
  • Demonstrated ability to challenge the status quo and drive change.
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