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We have an amazing opportunity for a Senior Strategic Partner Manager to come and lead on all aspects of our flagship strategic partnership with adidas. You will act as a senior, single point of ownership for the relationship, ensuring the partnership delivers exceptional value across the football operations, retail performance, brand positioning and global growth. You will shape and deliver a long-term strategy roadmap for the partnership, fulfilling all contractual rights driving best – in – class collaboration across our internal departments and ensuring seamless integration across our Men’s, Women’s and Academy teams, whilst championing innovative retail and product strategies to maximise commercial performance. You will also proactively identify opportunities to elevate Aston Villa’s profile with the adidas global organisation – positioning us as a benchmark club partnership for adidas worldwide.
Job Responsibility:
Lead on all aspects of our flagship strategic partnership with adidas
Act as a senior, single point of ownership for the relationship, ensuring the partnership delivers exceptional value across football operations, retail performance, brand positioning and global growth
Shape and deliver a long-term strategy roadmap for the partnership, fulfilling all contractual rights driving best – in – class collaboration across our internal departments
Ensure seamless integration across our Men’s, Women’s and Academy teams
Champion innovative retail and product strategies to maximise commercial performance
Proactively identify opportunities to elevate Aston Villa’s profile with the adidas global organisation – positioning us as a benchmark club partnership for adidas worldwide
Requirements:
Senior-level experience managing and leading global, strategic, or technical partnerships in a similar role—ideally within sport, retail, or lifestyle brands
Strong commercial awareness with experience in negotiation, rights optimisation and partnership growth
Highly organised, process-driven and analytical, with the ability to manage complexity across football, retail and commercial environments
Flexible approach to working hours, including matchdays, evenings and weekends
Access to a vehicle and / or the ability to travel between our Club sites