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As Senior Store Marketing Manager you will own and drive the Store Marketing Strategy and bring alive topnotch initiatives to increase Store traffic and conversion across all our Store locations. You will work closely with cross-functional teams to design and implement impactful, data-driven initiatives that align with our brand vision and actively support our Store revenue goals.
Job Responsibility:
Develop, lead and execute the Store marketing strategy for our Stores, focusing on Store traffic increase and conversion
Collaborate closely with the commercial and marketing team to ensure the successful development and implementation of initiatives
Research state of the art retail strategies, leverage consumer insights and build on market trends to continuously optimise Store marketing performance
Track performance through meaningful KPIs, providing insights on initiative results for data-driven decisions
Manage the marketing budget for Stores, strategically allocating resources to maximise impact and ROI
Requirements:
8+ years in marketing
at least 3 years in a Store-focused marketing role, ideally within the premium or luxury home & living or fashion industry
Master’s degree in marketing, business or a related field
Proven experience in creating Store Marketing strategies that drive traffic and sales
Senior project management, data analysis and decision-making skills
Joy of working independently in fast-paced environments
Excellent communication abilities
Creative, strategic thinking, that quickly adapts to Store trends
Proficiency in powerpoint and excel
basic knowledge of adobe suite (Indesign, Photoshop, Illustrator etc.) is a plus
Excellent German and English skills
Nice to have:
basic knowledge of adobe suite (Indesign, Photoshop, Illustrator etc.)
What we offer:
A high-performance culture built on trust, feedback and collaboration
An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
A flexible hybrid setup with ideally 3 office days per week
Work-from-anywhere opportunities for up to 4 weeks per year
30 days of paid holiday
A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food
Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
Wellbeing support through mental health resources, sports memberships, and preventive care
Sustainable mobility options with discounted public transport and JobRad
Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
One annual Social Impact Day to give back to a cause you care about
Team rituals that celebrate results and togetherness - from Summer & Winter Parties to Oktoberfest