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Ensure brand presence (global footprint) and sell-through at store level across all our Direct to Consumer (DTC) Channels (Own Retail, Factory Outlets and Franchise) within Turkey, via implementing plans at window, ISC, POS/POP, campaign pillars, aiming for retail excellence. Ensure seamless coordination and cooperation between global design agency, local print agency, VM team and channel teams while planning and executing retail marketing plans including responsibility for consumer activations that drive store traffic. Contribute to the creative processes that are run with various agencies, providing input to plans and coordinating brief, debrief, execution and post analysis stages.
Job Responsibility:
Provide input to the development of the overall local go-to-market plan against channel, account, store specific requirements
Update campaign calendar via coordination with HUB, CTC, Merch teams
Prepare local window activation & In Store communication briefs in line with the global toolkits
Create and enhance agency and partner relationships
brief and debrief agencies to finalize the local assets, in terms of design and material
Ensure timely delivery and correct usage of all assets
Cooperate with VM and DTC teams to ensure excellence at all executions
Analyze campaign KPIs, suggest action where needed
Implement marketing activation plans for campaign / account specific needs by combining toolkit guidance with tailor-made ideas
Support new store openings and refits by a collaborative approach and deliver trade marketing assets on time in full
Track budget for all trade marketing executions
Requirements:
Minimum 3 years of experience in retail and/or trade marketing disciplines
Bachelors in related field required
Previous experience working in a global & local matrix organization required