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Senior Specialist - Technical

Canada, Toronto 569.25 - 604.57 CAD / Day · Job Posted June 02, 2026
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Job Description

We are seeking a Senior Technical Specialist to lead the development and execution of complex digital and paper-based correspondence campaigns. This role is focused on the technical design and implementation of marketing segmentation models. You will be responsible for manipulating high-volume data, configuring CRM rules engines, and ensuring the technical integrity of communication programs that support critical screening and outreach policies.

Job Responsibility

  • Design, build, and maintain sophisticated paper and digital marketing campaigns
  • Develop granular segmentation criteria to ensure targeted and effective correspondence delivery
  • Utilize Siebel CRM and integrated rules engines to automate business logic and trigger correspondence based on specific user data and policy changes
  • Manipulate and analyze large-scale relational and multi-dimensional data stores
  • Develop ETL (Extraction, Transformation, and Load) functionality to process complex, high-volume data from structured and semi-structured sources
  • Create detailed technical specifications, including designs for reports, interfaces, conversions, and customizations
  • Translate project requirements into robust technical solutions
  • Develop integrated test scenarios and identify required test data
  • Execute System Integration Testing (SIT) and support User Acceptance Testing (UAT) to troubleshoot and resolve technical bottlenecks
  • Lead deployment activities in production environments
  • Conduct thorough Root Cause Analysis (RCA) for production issues to ensure long-term system stability
  • Provide ongoing mentorship and documentation to the core team, ensuring all technical designs, demos, and development artifacts are successfully transitioned before the end of the engagement

Requirements

  • Proven experience developing digital marketing campaigns and establishing complex segmentation models
  • Hands-on experience working with enterprise CRM tools and rules engines (Experience with Siebel CRM is strongly preferred)
  • Advanced ability to manipulate and analyze relational and multi-dimensional data
  • Strong familiarity with Oracle Business Intelligence (OBIEE) for marketing segmentation
  • Deep understanding of the full Software Development Life Cycle (SDLC) and experience with healthcare-related data is a significant asset
  • Degree in Computer Science, Information Technology, or a related field
  • Excellent problem-solving abilities, specifically regarding high-volume data extraction and transformation

What we offer

  • Drive the modernization of digital correspondence portals through advanced segmentation and data-driven logic
  • Work at the intersection of complex multi-dimensional data stores and real-time marketing automation
  • Own the technical path from design and coding to production deployment and stabilization
  • Benefit from a stable project roadmap with a focus on critical program updates and policy implementations

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