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Function as a specialist cybersecurity commercialisation SME
Be responsible for cybersecurity products and services in Europe
Work closely with regional sales and account management teams to support growth of the business including support and execution of the Channel Sales & Partnership GTM strategy
Enable execution of land-and-expand strategy by working closely with Advisors & Consultant Services leadership and cybersecurity SMEs to define capacity and capability requirements
Collaborate closely with the global cyber product team to define market needs for product and enhancements
Serve as thought leader for cybersecurity in the European market
represent Mastercard SSO Cyber at events, conferences, etc.
Support local teams identifying market opportunities, target client segments, and opportunities to drive successful product launches and market penetration
For new products, coordinate the launch activities ensuring successful market entry and adherence to launch timelines
Work in partnership with local stakeholders, and functional teams ensuring market insights and analysis are understood and support the activities agreed for commercialization and outcomes that need to be achieved
Leverage market research and analysis to confirm customer needs, market trends, and competitive dynamics to deliver a successful outcome
Build and maintain strong relationships with key stakeholders, including internal teams, customers, partners, and distributors
Collaborate closely with local Customer Solution Centres and Services Business Leads to align commercial strategies, provide guidance, and support their efforts
Work in partnership with product and marketing on sales enablement and GTM materials, training programs, and tools to equip the business with the necessary knowledge and resources for successful product/initiative commercialization
Work with the product and local teams to define KPIs for commercial activities and monitor their performance
Analyse sales data, market trends, and customer feedback to evaluate the effectiveness of commercial strategies and leverage the data insights team to make data-driven recommendations for improvement
Identify opportunities to optimize commercialization processes, enhance efficiency, and streamline workflows
Stay updated with industry trends, market dynamics, and best practices in product commercialization to drive continuous improvement
Requirements:
Experience in product commercialization, client and/or account management, or a related role within the cybersecurity and risk domain
Demonstrated experience in product management in the Cybersecurity and Risk domains
Strong ability to convince/influence stakeholders, internal and external
Good understanding of market dynamics, customer behaviour, and competitive landscape
Excellent leadership and project management skills, with the ability to effectively coordinate cross-functional teams without direct management responsibility
Excellent communication and interpersonal skills to build and maintain relationships with internal and external stakeholders
Demonstrated skills in storyboarding and expressing vision and outcomes to influence sales and cross-upsell opportunities
Strong technical skills and comfortable with industry/domain jargon to demonstrate credibility with unique buying personas
Results-oriented with a track record of achieving commercial objectives and driving revenue growth in a global organization
Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities effectively
Proven ability to work effectively in a matrix environment balancing and managing multiple stakeholders
Can communicate to executives and peers, with impact, eloquence, and authenticity
Demonstrated experience building organizational relationships, partnering with, and influencing executive leadership
Has experience in translating and applying customer feedback to lead product offering adjustment strategies
Ability and willingness to travel within the region
Undergraduate degree required
advanced business or technical degree preferred
Cybersecurity certifications preferred but not required
Nice to have:
Advanced business or technical degree preferred
Cybersecurity certifications preferred but not required