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We are seeking a Sr. Specialist, Paid Search to support the execution, optimization, and performance analysis of digital paid media campaigns. This role is a key contributor to the paid media team and is ideal for someone with hands-on experience managing Google Ads campaigns including paid search (PPC, SEM), YouTube and/or Demand Gen.
Job Responsibility:
Set-up and manage Google Ads search campaigns including ad copy swaps, optimization, and performance reporting
Responsible for maintaining campaign budget pacing
Analyze campaign performance and generate actionable insights
Assist in developing and executing A/B tests and experiments to optimize ad copy
Collaborate with cross-functional teams who develop creative assets and ad copy
Conduct keyword research to identify new opportunities
Create best practice documentation to be shared with internal stakeholders
Stay current with media trends, platform updates, and measurement solutions
Requirements:
1+ years of hands-on management of paid search (PPC, SEM) campaigns in Google Ads
Proficiency in Google Ads and Google Ads Editor
Solid understanding of SEM fundamentals, including keyword research, ad copywriting and campaign optimization
Strong analytical and problem-solving skills
Collaborative team player with clear and confident communication
Have a growth-oriented and solutions-driven approach
Proficient with Excel, Microsoft Outlook and Teams
Nice to have:
Experience with YouTube Ads and Demand Gen is a plus
Experience with Bing Ads is a plus
What we offer:
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Health Insurance
Medical Insurance, Dental Insurance, and Vision Insurance plans