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Support of the execution of the annual B2B Marketing Plan for Issuers and strategic partners in Mexico. Development of B2B materials and communications that integrate Mastercard’s value proposition with each client’s objectives. Cross-functionally work with Product, D&S, Account Management, Advisors, Sponsorships and external agencies to deliver integrated, high-impact solutions. Day-to-day coordination with the BTL agency to ensure on-time and high-quality deliverables. Support of events, workshops and sponsorship activations that bring Mastercard’s platforms to life. Ensures brand consistency, operational excellence and full compliance with internal processes and financial controls.
Job Responsibility:
Support of the execution of the annual B2B Marketing Plan for Issuers and strategic partners in Mexico
Development of B2B materials and communications that integrate Mastercard’s value proposition with each client’s objectives
Cross-functionally work with Product, D&S, Account Management, Advisors, Sponsorships and external agencies to deliver integrated, high-impact solutions
Day-to-day coordination with the BTL agency to ensure on-time and high-quality deliverables
Support of events, workshops and sponsorship activations that bring Mastercard’s platforms to life
Ensures brand consistency, operational excellence and full compliance with internal processes and financial controls
Ensures seamless operational coordination for B2B Marketing, including project tracking, reporting, asset management and alignment with regional teams
Leads brand governance with Issuers, ensuring correct and consistent use of Mastercard brand guidelines across all KV, assets and client communications
Manages the Marketing Center platform, overseeing the upload, approval and availability of all marketing assets for Issuers
Drives Issuer amplification by developing communication assets and toolkits that strengthen the visibility of Mastercard’s products, benefits and value propositions
Supports sales teams in identifying marketing opportunities, shaping ideas and tailoring creative concepts to Issuer strategies, building strong, compelling commercial narratives
Partners with Product, D&S, Account Management and Regional Marketing to develop integrated, insight-led proposals tailored to each client
Coordinates and guides the BTL agency on creative development, ensuring clear briefs, strategic alignment and outstanding execution
Manages merchandising needs for client programs and events, ensuring brand consistency and smooth coordination with vendor
Monitors, controls and reports on B2B project budgets, ensuring compliance with financial processes and audit requirements
Requirements:
Advanced English and excellent Spanish writing skills
Strong project management and execution discipline
Experience coordinating BTL agencies and developing communication materials
Ability to work cross-functionally and manage multiple projects simultaneously
Detail-oriented, organized, analytical and proactive
Experience managing budgets, vendors and negotiations
Strong relationship-building skills with agencies, partners and internal teams